How many online transactions are dropped mid process because the user had to leave their computer? Folloyu looks to change that
Israeli startup Folloyu, developer of a Web/mobile activity integration solution, just completed an initial seed round. The round was led by Wadi Ventures investment fund, a VC focusing on early stage Israeli startups. The exact dollar amount of the round was not released but given the average investment of Wadi in early stage companies, it can be estimated in and around $30K.
Helping users finish what they started
Folloyu is a product designed for business owners and website owners who want to keep their users on their sites and finishing their activities, even when they have to get up and leave their computer in the middle. Typical cases involve online shopping or gaming. If a user is shopping online or in the middle of an online card game, and they have to break off suddenly due to one pressing need or another, Folloyu allows them to transfer their activity to their smartphone or tablet, picking up exactly where they left off in the purchases process or their game play.
The transfer of activity is carried out either through a QR code scan, or alternatively, by sending a unique link to the dedicated device of the user via email or through a Push message which appears on their screen. The company’s goal is to help sites make it easier for their users to stay connected and complete their activities, where they would otherwise often not return to do so if left for later.
Folloyu is not only for ecommerce businesses, but also for content sites, gaming sites, or really any site looking to increase their user/site interaction. The company currently offers three different programs for businesses including a free plan, a standard payment plan priced at $49.95, and an enterprise plan customized for each client. The differences between programs are mainly a factor of manageability and options available to those businesses.
Aiming for Europe
The company was founded in 2011 by Alfred Shaffir, and currently has three employees working at its headquarters in Even Yehuda. Shaffir believes that Folloyu is the “ticket” of the company to the European market, where he feels they can make significant inroads with regards to eCommerce websites and websites that offer online purchasing trips. Wadi Ventures’ investment will help Folloyu get its foot in the door of the European market, along with improving and furthering the development of their product.