Since 2015, the Australian and Israeli governments have been developing further ICT cooperation and HearMeOut will be a beneficiary of that investment climate
Israeli startup HearMeOut’s anticipated November IPO on the Australian Stock Exchange (ASX) is expected to raise $4-5 million. The initiative is strongly supported by the Israeli and Australian governments, the latter of whom singled out Israel as an inspiration for its ICT-focused, billon-dollar development initiative.
Australia will invest tens of millions towards, “creating five landing pads around the world to help Australian tech companies get a foot in foreign markets,” of which the first will be in Tel Aviv.
In such a context, HearMeOut is expected to surpass the $4 million mark due to heavy interest in its services. The company’s app allows users to record 42-second long, audio-only snippets and post them to their channels for subscribers to hear.
Several Israeli news and music outlets have already joined with the company, developing its user base, though the firm hopes to further appeal to regular consumers who may just want to share their thoughts: somewhere between a Facebook audio message or an actual podcast.
Some people, the company believes, may even just want to hear themselves hum along while driving.
In September, The Weekend Australian interviewed CEO Moran Chamsi, who discussed the IPO and noted, “Radio is the last bastion of media to be truly disrupted by the internet” – HearMeOut intends to break into the larger consumer industries to the automotive sector.
Ford Motor Company announced last year that it would integrate HearMeOut with its SYNC AppLink service, allowing hands-free use for both iOS and Android according to Globes. It is the first Israeli-developed app Ford has brought onboard AppLink. Ford envisions AppLink as a counter to tech giants’ offerings. As Geektime has previously reported, few automotive manufacturers like the idea of relying so heavily on tech giants for these applications and are trying to either develop their own API platforms, or strike deals with smaller companies.
Within Ford’s AppLink suite, HearMeOut will be compatible with Facebook and Twitter.
The Australian government anticipates the ASX listing will help further research and development initiatives in ICT applications between Israeli and Australian entities. These already include projects through Swineburn University of Technology, the Australia-Israel Research Exchange Program (AIRE), Technion Australia, and Victoria-Israel SITS.
Australian Liberal MP Christopher Pyne previously told the Australia-Israel Chamber of Commerce (AICC) in December, “The potential for Australian companies to take advantage of Israel’s knowledge-based, technologically advanced economy is enormous,” in particular for, “biotechnology, in information and communication technology, and in education and training.” Israel’s chief scientist Avi Hasson had visited the country to discuss interconnectivity across Australian and Israeli universities, research centers, startups, and venture capital funds.