7 key ways to get quality traffic to your website
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A photographer and stylist view an image of a dining room set up at the Wayfair Inc. photo studio in Westborough, Massachusetts, U.S., on Tuesday, May 24, 2016. Photo credit: Scott Eisen/Bloomberg via Getty Images Israel

A photographer and stylist view an image of a dining room set up at the Wayfair Inc. photo studio in Westborough, Massachusetts, U.S., on Tuesday, May 24, 2016. Photo credit: Scott Eisen/Bloomberg via Getty Images Israel

Here are some techniques for generatating high quality website traffic

Even though a higher volume of traffic will get you more sales and revenue, it’s going to be unpredictable and inconsistent. Instead, you should aim for good traffic, which is more effective and has the ability to generate long-term, reliable revenue.

Here are some techniques to keep in mind when trying to generate high quality traffic. 

1. Blogging

There are quite a few strategies for blogs. The next time you send out an email to your user base, link a few blogs to it. You’ll see your traffic, sales and leads jump.

Also, join different blogging communities. It’s a fantastic way to make deals with other bloggers. For example, you can promote their content and they’ll promote yours. When you’re writing your blog, you should also put links to other articles that your audience might find interesting. This is great for referral traffic. It also shows readers that you’re not trying to push an agenda too hard and that you’re being objective.

Don’t forget to respond thoughtfully to all comments on your blog. It’s great for building relationships, your reputation and more opportunities to link back to your site.

Guest posting is also a very effective strategy. Find an already established blog in your niche with a solid following. Arrange with the blogger to share some interesting content and topics that you feel might be of interest to their audience. It’s a great way to get more exposure.

2. Buying ad space from relevant blogs

This is a good way to target relevant prospects. If you find a blog in your niche, the people reading the blog are the ones most likely to be interested in your product. Find a blog related to your product and service and by buying ad space, you’ll have a dominant position on the blog. It is a more aggressive strategy than the subtle guest blogging approach, but it will undoubtedly get more traffic and activity if done right.

3. Growth hacking / guerrilla marketing (GH/GM)

There is a common misconception that to do effective marketing, you need a solid budget. GH/GM don’t require much, if any money. What it does mandate is the ability to think outside the box, disregard the rules, and be highly analytical and creative.

Here’s an example from LinkedIn. You have no database, so you go around indiscriminately connecting with people related to your niche on LinkedIn. Over the next few weeks, you get 1,000 connections. LinkedIn gives you the opportunity to export these connections to a system like Campaign Monitorwhich you can use for free for up to 2,000 subscribers. You now have an email database of 1,000 people to work with. It’s about using the least resources possible to gain the most leverage.

4. Optimizing your landing page

A landing page is important because it is the place where leads can become conversions. It’s crucial that your landing page is mobile-friendly since the mobile market is growing at a staggering rate and people are 25% more likely to complete an action by mobile than by laptop.

Your CTA (call-to-action) needs to be snappy and engaging. Think of words like “let’s go!”. It can be tempting to use all the fonts and colors in an attempt to make your landing page pop. Don’t. Keep things clean and simple.

“Simplicity is the ultimate form of sophistication.”

You want your landing page to convey your message and CTA as fast as possible. The longer it takes, the less likely people are going to complete the action. The message and CTA needs to be communicated in language that your audience is familiar with. Steer clear of technical jargon.

5. Social media

Whatsapp on an iPhone Image credit: Justin Sullivan / <a href="http://www.imagebank.co.il/">Getty Images Israel</a>)

Whatsapp on an iPhone. Image credit: Justin Sullivan / Getty Images Israel

Use social media such as Facebook, Twitter, Pinterest, Medium, and Tumblr to start forums specific to your niche. With over 1.5 billion people using social media, there is a large amount of potential traffic that you can direct to your website. People will ask questions and start discussions about areas that are relevant to you. It’s important to support this by providing links back to your website and publishing information that your audience will find interesting.

Being active on social media also means finding other threads that apply to your area and following them. Another good idea would be to go through your old posts and make sure that they are all tagged with hashtags and the right meta tags that will link back to your blog.

Also, target competitors’ fan pages, interests, and likes: You can find out what motivates your competitors’ audience to like their page, you can see what their fans like and dislike about their content, and even how to respond to negative feedback by watching how your competitors respond. Customers who interact with companies through social media convert 25-45% more than others. This shows how much potential there is on social media, and by “stalking” your competitors, you can optimize this potential.

6. SEO

SEO is undoubtedly one of the most important approaches to take. The words you choose need to be relevant, specific and intuitive. If your product is a CRM system, you don’t want to implement the phrase “Business software solutions” into your SEO strategy. It is not specific enough. HR, BI, email marketing and feedback management are going to show up and if you’re lucky, your CRM system might show up on the 5th page of results. The same goes for relevance. This is pretty obvious, but you would be surprised how many people don’t do obvious things. Put yourself in your customer’s shoes and think of what words they might use to find your website.

The more timeless your content is, or “evergreen,” the better. While topics like love and food aren’t going away any time soon, the presidential election will be done by November, and with it, all those keywords to never be used again. Without evergreen content, your site will become obsolete very quickly. Strong evergreen content can generate more than 1,000 page views daily.

7. Paid media from relevant sources

The advantage of using search engines such as Bing and AOL for targeted search advertisements is that they are cheaper than Google. Paid advertising is a win-win for everyone. Research shows that people click more on paid advertisements than on any other form of digital advertising. According to AOL, with paid advertising there is a 25% increase in sales compared to those from non-paid channels. This shows that people don’t really mind ads, as long as they are relevant to them. It’s good for the search engine because they get paid for every click that they facilitate, and the advertisers get traffic to their page.

Generating traffic is not an easy thing to do. It requires the right strategies as well as an equal amount of care and attention. The advantages of relevant traffic, however, are immense: It provides consistent and sustainable revenue which is crucial! The above techniques will strengthen your traffic and bolster your revenue.

The views expressed are of the author.

Geektime invites global tech and startup professionals to share their opinions and expertise with our readers. If you would like to share your point of view, please contact us at [email protected]

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​Nadav Olmert

About ​Nadav Olmert


​Nadav Olmert is the Director of Business Development and Marketing at DiscoverSDK. Nadav also teaches Digital Marketing at the Interdisciplinary Center Herzliya. He is passionate about Entrepreneurship, Startups, and all things Digital Marketing. You can contact Nadav on LinkedIn.

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