This would be the third major Israeli acquisition by Francisco
Francisco Partners is acquiring Israel-based SintecMedia for a reported $400 million.
The story has not been confirmed by SintecMedia, which was busy this week promoting the integration of TubeMogul into digital advertising marketplace OnBoard. They also sell solutions in affiliate revenue management, retransmission agreements and other content and marketing businesses.
Reuters reported the story Tuesday, citing Israeli financial newspaper Calcalist. It would not be the first Israeli acquisition by Francisco, which bought ClickSoftware for $438 million and security company NSO for $100 million. They are also investors in Jerusalem-based ExLibris, which has been sold more than once.
According to Globes, Riverwood Capital owns 84% of SintecMedia. Previous investors include Sequoia Capital, Waldman, Kardan Communications, and the Fishman Group. They also merged with Pilat Media, buying them out for $100 million.
Sintec is an older technology company compared to the high-profile acquisitions startup enthusiasts typically hear about. Founded in 2000, it raised $10 million Series B and Series C rounds back in 2002 and 2006 respectively. Since 2013, Sintec has bought three companies: Argo Systems, StorerTV, and Broadway Systems.
The team consists of CEO Amotz Yarden, CFO Shlomo Freidenreich and COO Adoram Yarden.
Featured image credit: SintecMedia / Facebook