German-based mobile ads company RNTS is laying down $46 million to buy Israeli adtech startup Inneractive, the two companies announced on Thursday. The deal could be worth more if Inneractive’s tech reaches certain goals in the next three years, upping the deal to $72 million.
Fyber is a subsidiary of RNTS Media and the deal brings Inneractive’s team in to the German adtech giant’s fold. Inneractive brags about having 630 million monthly active users while Fyber has about 500 million. Fyber is hoping to expand its footprint in the mobile market with the acquisition while Inneractive will apparently operate independently under the deal. It’s RNTS’s third recent acquisition after Düsseldorf-based Falk Realtime in April and SF mobile ad startup Heyzap late last year.
“Inneractive delivers significant additional scale and programmatic capabilities,” said Andreas Bodczek, CEO of RNTS Media. “We are confident that the revenue run-rate for the enlarged group by year-end 2016 will surpass EUR 200 million,” Bodczek added.
The acquisition makes RNTS one of the largest mobile adtech platforms in the world. Inneractive CEO Ziv Elul will join the RNTS Executive Board once the deal is finished by the end of June.
“This is a great achievement for Inneractive and we are very proud of our amazing team,” said Ziv Elul, co-founder and CEO of Inneractive. “We have been working with Fyber and its strong executive team for a long time and are excited to join the RNTS family.”
Fyber seems to have gotten a deal on a company that has been in the game for nearly a decade. Through January 2014, the company has raised at least $11.5 million, including from Evergreen Venture Partners, Kreos Capital, Ehud Hillman, Andy Fruchter, and Idan Ofer. The company reached profitability in 2015 with $43.2 million in revenues, about equal to their buyout price.
Inneractive was founded by Ziv Elul and Offer Yehudai in 2007 and maintains offices in New York, San Francisco and London.