This app wants to move your team from being reactive to proactive
For a small app maker to impress the likes of Microsoft’s legendary founder Bill Gates, it demands a second look. Last month the founder of the Tel Aviv-based MYK Lionel Benizri was able to steal away a few minutes with Gates, who was attending the COP21 conference in Paris.
When Benizri gave the tech legend the ultimate elevator pitch about MYK’s capabilities, Gates responded that he thought it was, “a very impressive mobile platform, combining all the business tools together and that Microsoft could be interested in working on synchronization with them in the future.”
A Belgian-born Israeli, Benizri and his team have built what they believe to be the answer for managing all of the elements of running a business into one easy-to-use app, essentially changing the paradigm for how we relate to the influx of information and productivity.
The idea came from when Lionel was on an operation during his military service. While in the field, he was caught in the middle of a mass of different information systems, and felt overwhelmed by the number of tools that were unable to provide him with the actionable targeted information that he needed to complete his mission.
He tells Geektime that he was being bogged down by a system that was unable to direct the data that he needed to the right people, costing him and his unit valuable time.
After his service, he noticed the same issues while working as an investment banker at Rothschild Investment Bank and as a strategic consultant.
He realized that there are far too many tools in the business world that provide valuable information and services, but prevent their users from reaching their productivity potential. “With all this information that piles up in these systems, the truly valuable tasks get lost in the ether,” explains Benizri, who says that, “What we have created is one simple interface that combines all their business tools, empowering team collaboration and singular productivity.
“Moreover, we deal with the problem of information overloading on an easy-to-use mobile app that targets the highest priorities that demand attention,” he says, detailing how MYK is able to handle large workflows. “Whether it’s documents, projects, clients, emails, invoices, or meeting reports, the system understands how to create order out of the chaos.”
Building a hub for massive integrations
MYK has built a system that is simultaneously simple and complex. Upon first hearing an explanation of how they are able to work with every document type and communication system on the market, it would seem that they had basically cobbled together applications like Word, Excel, Google, Outlook, Slack, and all the others that make up our work lives.
What they have actually done is far more interesting and ambitious. They have built their own applications that are capable of interacting with all of these services. Whether they are those that are listed above, Benizri says that his app can take on all other services and integrate their features smoothly with them as part of their product. Users can sign in with the services that they normally use and access them all through MYK.
A SaaS solution, it is available both as a web app as well as on iOS and Android. Benizri says their product is an off the shelf solution and that implementing their app within a company’s existing infrastructure is a no hassle process that requires no integrations beyond the system administrator inviting the users and ordering their hierarchy groups, thus defining their access levels.
Beyond simply providing a platform, MYK shines when it comes to making its users more productive. There is a CRM hardwired into the system, helping to manage clients and an ERP as well for tracking progress on projects.
A key advantage of the integration is how easy it is to make sure that all relevant data is moved to the right place. Whether it is an email, document, invoice, or even just an update, it is easy to assign files or messages to the right person while tagging it to the associated project.
MYK uses machine learning tools to help its users increase their productivity and focus on the important parts of building their business. One of the most interesting features is their success predictor that measures factors like what is the value of a deal, what has been done so far, and others to help guide decision making.
The philosophy behind the app is Benizri’s business strategy methods where he and his team offer the user recommended actions to help direct them on the most effective path to achieving their goals. He believes that, “Productivity equals efficiency plus effectiveness, and that’s exactly what we try to bring into this platform.”
At the heart of it he says, “Our intention in building this system was to move users from a reactive approach to a proactive one.”
Looking towards the future
There are over 100 organizations currently using the app, including leading law firms, construction companies, and others. One of their high profile clients is the international consulting firm Deloitte, which has named MYK as their official partner in Israel for knowledge management.
MYK is going up against some of the biggest players in the game, with names like Oracle, SAP, and SharePoint. While these companies have offered apps for some of their functionalities, they relate to specific piecemeal apps that only provide partial solutions to users, whereas MYK has one unified app to manage all of the necessary tasks.
With a working product in hand and a paying customer bases, the team is looking to scale up in the coming months and growing their market reach.