AVG acquires photo app startup Flayvr for several million dollars


AVG, the renowned Czech security company that has been moving of late into the app design and development market, announced that it has acquired Flayvr Media for an undisclosed amount but understood to be worth several million dollars.

Flayvr is best known for its two photo-centric apps MyRoll and Gallery Doctor. The two companies first met up at the 2015 AVG Israel Start-up Connection Roadshow, which was co-sponsored by Geektime.

Gallery Doctor audits your phone’s collection of pictures and makes recommendations for storage and cleanup based on redundant photos, pics that are similar to others, and which photos might be judged as ‘bad’ based on the app’s algorithm.

Known for its desktop security programs, AVG has made efforts recently to expand its portfolio of mobile app companies as it moves into the app design and development market (AD&D). AVG’s most prominent app, AVG Cleaner, tells mobile users when their phone’s space is limited and provides recommendations on media to clean from the phone, such as cache, photos, videos, etc. With the acquisition, similarly functioning Gallery Doctor will be integrated into the AVG Cleaner program. A press release promises the two programs will be integrated by Q1 2016.

AVG Cleaner is arguably one of the most popular mobile cleaning apps and is offered in free and premium versions. The premium app adds real-time monitoring, defragging, file recovery, and hardware analytics to the app’s repertoire. They have competition in the space from apps like CCleaner (by Piriform), Glary, IObit, BleachBit, Defraggler, and Recuva, among others.

On an acquisition roll

AVG has been making a number of investments through its AVG Ventures arm, including a $60 acquisition of VPN company Privax (known for its HMA! VPN app) in May 2015. Investors in Flayvr include Kaedan Capital, former Microsoft Corporate Vice President Moshe Lichtman, Aviv Venture Capital, iAngels, former Microsoft Vice President of Strategy and Partnership Hank Vigil, Fritz Lanman and Adler Chomski, as well as angel investors Rafi Gidron, Zohar Gilon, Yariv Gilat, and Partam Hightech.

Yes, we had to put in a Flavor Flav GIF given the company name's likeness.
Yes, we had to put in a Flavor Flav GIF given the company name’s likeness.


Team Flayvr Flayv will join AVG Israel’s 150 other employees at their Mobile Centre of Excellence” in Tel Aviv. Country Manager Harel Tayeb runs AVG Israel and CEO Ron Levy and Adi Ashkenazi manage Flayvr Media.


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