Klarna kicks off its attack on the U.S. market with Overstock.com as its retail partner
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Photo Credit: PR Sreenshot/ Klarna

It will be interesting to see what kind of impact Klarna’s launch and partnership with Overstock.com will have on the U.S. retail industry.

Tech.eu

Almost exactly a year ago, Swedish payment solutions provider Klarna announced that it would expand to the United States in early 2015, and subsequently demonstrated that its plans were ambitious by revealing that they would spend “at least $100 million” in the next three years to attack the U.S. market. Clearly, it’s taken Klarna a bit longer, but finally the European fintech unicorn is making its commercial debut in the States with retail juggernaut Overstock.com as its first major partner.

Klarna is actually launching in the U.S. together with 10 merchants, but the agreement with Overstock.com is obviously the killer deal for the Swedish company: the retailer booked almost $1.5 billion in revenue last year.

The partnership with Overstock.com will enable the retailer to introduce a simplified, ‘one-tap’ buying experience on mobile devices. Klarna says Overstock.com has been testing its Checkout solution for the past week and have witnessed a ‘considerable conversion increase’, leading the online retail giant to ramp up volume on mobile to 100%.

Returning users that have previously shopped with Klarna will be able to pay on Overstock.com’s apps with a single tap, and get two weeks from the shipping date to pay, once the order is approved and processed. Klarna basically lets buyers receive ordered goods before payment is due, but also helps online merchants by assuming the credit and fraud risk.

The Swedish payments solution provider now has more than 1,200 employees and is active in some 18 markets, working with more than 50,000 merchants.

This post was originally published on Tech.eu.

Featured Image Credit: PR Sreenshot/ Klarna

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Robin Wauters

About Robin Wauters


Co-founder and editor-in-chief of Tech.eu, with previous stints at The Next Web and TechCrunch under his belt. Deeply in love with his family, technology, traveling and Belgian beer.

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