Employee advocacy platform Smarp raises €1.3M
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Phot Credit: Smarp

This company is leveraging employee social media accounts to get results

Smarp>, a Finnish SaaS platform for employee advocacy announced on Friday that it has raised 1.3 million euros from Vision+, TEKES and a number of business angels, including Pedro Ros, Smarp’s chairman of the board. As part of the investment news, Smarp announced that it tripled its revenues and is planning to open a New York office in September.

Headquartered in Helsinki, Smarp has recently expanded to London, Dubai and the Nordic countries. According to the company’s co-founder and COO, Mikael Lauharanta, the company is growing fast.

“We have grown at a very fast pace. We have more than 40 employees (more than tripled in the last year), around 100 customers, and 50000+ users,” Lauharanta told Geektime.

Lauharanta and his co-founder Roope Heinilä founded Smarp to help companies to leverage their employees in order to extract the most from their social media presence.

“We started as a social media consulting company, but wanted to approach it from a different angle: what is the role of the employees on social media and what are the benefits for the individuals for being active on social. We started getting bigger clients because of our unique approach and working together with LinkedIn and our clients.  We identified several key benefits to being active on social media. We also found out that the social media network of the employees is usually 10-15 times bigger than the company’s social media following through their official company profiles. That was a huge revelation for us and we immediately started working on a software around it. The entire employee advocacy term did not even exist back then so you could say we are truly the original employee advocacy software provider,” Lauharanta said.

Smarp’s revenue model is run on yearly licenses, which are based on the number of employees being utilized by the company.

Leveraging social resources

“We help employees become more successful at their work. Through the success of the individuals the company can reach their own business goals whether they are increasing the ROI or reaching more people on digital, improving their employer brand, or just increasing employee engagement,” Lauharanta added.

Several companies have already begun trying to leverage their employees’ social networks. Two examples in the United States are Dynamic Signal and Social Chorus, while Tomigo is an Israeli startup that helps companies recruit using the social connections of their employees.

Photo Credit: Smarp

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Dennis Mitzner

About Dennis Mitzner


Dennis Mitzner writes about Scandinavian and Israeli startups, tech trends, and politics.

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  • 이현택

    that’s a beautiful biz-model that I like to establish in my own country, Korea. If anyone is interested in running a business or looking for a regional partner in Korea, don’t hesitate to contact me.