This curated video platform relies on the human eye
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Photo Credit: Hyper

Curated by filmmakers and journalists, Berlin-based video platform Hyper launched today with an impressive line-up of backers.

Hyper, a Berlin based curated video platform for quality short form content, announced today its official launch with a design­ focused iPad app. The company raised a $1.1 million seed round led by Advancit Capital, with additional investment from Lowercase Capital, Broadway Video Ventures, Freeland Ventures, and Mesa Ventures.

“Hyper is made for users who want to spend their time of online information and entertainment in a more meaningful way. That is easier said than done, because it’s hard to filter out the really great content all by yourself,” Markus Gilles, the CEO and co-founder of Hyper, told Geektime.

Hyper has a team of filmmakers and journalists who are responsible for the leg work of daily video curation by watching the latest uploads from hundreds of sources and distilling them into hand-selected editions of no more than a dozen new videos per day.

Mobile video is becoming a massive industry and many are looking to dominate the space with mobile distribution and aggregation solutions. Instead of relying on a computer algorithm to produce the content, Gilles believes that best curator is the human eye.

“Everybody is trying to figure out what the daily needs for modern day mobile video consumption really are and most of them seem think that an abundance of content is key, or are betting solely on algorithmic methods to determine what you should watch. But so far, nobody has been able to claim the spot of the ultimate home screen video app. With Hyper, we’re taking a very different path, with a clear less is more approach towards both, content and design. By leveraging the human factor, we deliver the all-things-considered, daily short list of videos worth watching,” Gilles said.

According to Gilles, Hyper is made for users who want to spend their time of online information and entertainment in a more meaningful way.

“That is easier said than done, because it’s hard to filter out the really great content all by yourself. Hyper does this for you. Taking into account storytelling, visual appeal, production value, and journalistic impact, our dedicated team of filmmakers and journalists takes on the leg work of daily video curation by watching the latest uploads from hundreds of sources and distilling them into hand-selected editions of no more than a dozen new videos per day,” Gilles said.

The company is not currently looking for instant profit, but prefers to focus on perfecting the platform.

“Luckily we have enough financial backing so that we don’t have to create revenue right away but instead can focus 100% of our attention on creating the best user experience we possibly can. That being said, there are some obvious ways to eventually monetize. But we’re not too concerned with that quite yet,” Gilles said.

Hyper is backed by a formidable line of investors, including the founder of Lowercase Capital, Chris Sacca who was an early investor in Twitter and Instagram.

The company also holds an office in New York City.

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Dennis Mitzner

About Dennis Mitzner


Dennis Mitzner writes about Scandinavian and Israeli startups, tech trends, and politics.

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