Can Canadian ringID become the next big social app?
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Photo Credit: PR

This new platform aims to simplify messaging and social communication in a better way than Facebook Messenger, WhatsApp, etc. Will users be convinced?

If you are like everyone else in our hyper-connected world, then you are probably using at least three to four different apps to stay in touch with friends and colleagues — such as Facebook, WhatsApp, Skype, and Viber — since each one has its core, necessary features that the others don’t have.

Based in Canada, Co-Founders Ayrin and Sharif Islam created ringID to address all of these problems in one, simple, free app. Users can make VoIP calls, post statuses and pictures, and send chats with their friends on iOS, Android, and Windows platforms.

Secret messages that self-destruct

One of the most interesting features on the ringID platform is their Secret Chat. If a user wants to send a private message, they can open a separate window that disappears after a set time period.

“Nowadays people are constantly sending messages back and forth with friends and loved ones,” Ayrin Islam, founder and CEO of ringID, told Geektime. “Sometimes you just want to send a message and have it be read quickly and then disappear, leaving no trace. With ringID’s new Secret Chat option, the sender decides how long their message will appear on their friends’ phone. It’s quick, fun, and messages don’t linger, so there are no lasting consequences.”

In speaking with Geektime, Ayrin says that she understands the concerns of users looking for ways to send messages that will not embarrassingly pop up some time in the future. While there is always the risk that a friend could take a screenshot of your message, the company does not store the data on their servers. This is a reassuring step considering the trouble that Snapchat got into last year.

How does it stack up?

The team at ringID has taken on an ambitious task with this project. Having to move between the Facebook app to the Messenger can be a hassle. That said, it is a big ask to change user behavior.

Facebook offers VoIP, file sharing, messaging, as well as the well-scrolled timeline in an effort to keep users within their ecosystem of apps. Breaking out of the familiar might be too much to ask of users at this time. That said, the idea of bringing together one all inclusive platform is appealing.

Still at an early stage and with no advertising, the company is yet to focus efforts on a target audience or cement a clear business model. Whether paid features will materialize will likely depend on whether the user base decides to make the jump along with them.

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Gabriel Avner

About Gabriel Avner


Gabriel has an unhealthy obsession with new messaging apps, social media and pretty much anything coming out of Apple. An experienced security and conflict consultant, he has written for The Diplomatic Club, the Marine War College, and covers military affairs with TLV1 radio. He mostly enjoys reading articles wherever his ADD leads him to and training Brazilian Jiu Jitsu. EEED 44D4 B8F4 24BE F77E 2DEA 0243 CBD1 3F7C F4B6

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