A sneak peek at Facebook’s new office in Tel Aviv
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Facebook's signature wall that is included in every Facebook office. Photo Credit: Geektime

Facebook Tel Aviv recently moved its offices from lackluster Ramat Gan to the poshest street in Tel Aviv, and in recent memory, where the 2011 housing protests took place: Rothschild Boulevard. This is what it looks like from the inside

Facebook hopes to grow its center in Tel Aviv by 50% this year. As part of this effort, Facebook took the Field of Dreams‘ saying, “If you build it, they will come,” quite literally: they moved their office to a sparkly new tower in central Tel Aviv.  Of the 28 floors in the tower located on 22 Rothschild Boulevard, one of the poshest streets in Tel Aviv — and because of its pricey real estate, the 2011 housing protest leaders decided to pitch their tents there — four stories belong to Facebook Tel Aviv’s 60 current employees.

The 22 Rothschild tower has a glass elevator facing the boulevard, a lobby with a strikingly high ceiling and a breathtaking view of Tel Aviv’s streets all the way to the sea in the west and Jaffa in the south.

Roi Tiger, Co-Founder and CTO of Onavo (which was acquired by Facebook in 2013) alongside Adi Soffer Teeni, Facebook Israel's GM. Photo Credit: Yossi Zliger

Roi Tiger, Facebook Israel’s Director of Engineering alongside Adi Soffer Teeni, Facebook Israel’s GM. Photo Credit: Yossi Zliger

In October 2013, Facebook acquired Onavo for an estimated $200 million. The transaction marked the beginning of Facebook’s official foothold in Israel and Roi Tiger, one of Onavo’s founders, became Facebook Israel’s Director of Engineering. Exactly one year ago, Facebook appointed Adi Soffer Teeni to be Facebook Israel’s General Manager. She had previously served as the managing director of gaming site 888.com and as the chairman of Ginger Software, a technology company that improves spelling, syntax and grammar in English.

At a morning press conference in their new offices, Soffer Teeni and Tiger relayed some interesting numbers about the Israeli Facebook market. They found that there are 4 million Facebook users in Israel, 3.5 million active users via mobile networks, and 3 million users in Israel that visit Facebook at least once a day — and the average user visits 15 times a day.

What does it look like?

While Facebook’s new office appears similar to Google’s office in Israel, the design is much more conservative. Though they evidently placed importance on the comfort and practicality of the new workplace, at the end of the day, the feel of the office exuded what it was meant for: work.

The employees sit in a large, open space environment full of sunlight from the large windows encircling the office. Its tables are adjustable so that workers can choose to sit or stand up while working and unsurprisingly, their is a well-equipped kitchen and restaurant that operates at fixed hours.

This is what it looks like from the inside.

60 employees, 4 floors. Photo Credit: Geektime

60 employees, 4 floors. Photo Credit: Geektime

The view of Rothschild Boulevard, Neve Tsedek neighborhood, and the sea. Photo Credit: Geektime

The view of Rothschild Boulevard, Neve Tsedek neighborhood, and the sea. Photo Credit: Geektime

The view from the right: The Big Synagogue facing Allenby, and from the left, Nahalat Binyamin Street.

The view from the right: The Great Synagogue, bordering Allenby Street, and from the left, Nahalat Binyamin Street. Photo Credit: Geektime

A waiting area in one of the floors. Photo Credit: Geektime

A waiting area in one of the floors. Photo Credit: Geektime

There is also a ping pong table, although it isn't clear if it's used or just for the scenery. Photo Credit: Geektime

There is also a ping pong table, although it isn’t clear if it’s used or just for the scenery. Photo Credit: Geektime

Their cafeteria. Photo Credit: Geektime

Their dining room. Photo Credit: Geektime

What their open space, adjustable desk office environment looks like.

What their open space, adjustable desk office environment looks like.

Facebook's training room. They also train employees on a continual basis to deal with external factors and improve the network. Photo Credit: Geektime

Facebook’s training room. They also train employees on a continual basis to deal with external factors and improve the network. Photo Credit: Geektime

Translated from Hebrew by Laura Rosbrow. 

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Roy Latke

About Roy Latke


Technology geek with a touch of apple, with a bit taken out of it. Living and breathing technology with a measured obsession. Criminologist by training, fighting crime and the establishment simultaneously. Enjoys writing, reading and examining thoroughly everything that can be disassembled; from tech devices to the human mind. Editor at Geektime.

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  • CRL

    I love that Facebook is doing business in Israel. That said, it should do a better job of getting rid of pages that promote the destruction of the country and its people, such as the “Death to Israel” page, which clearly falls under the category of hate speech.