Korean hardware startup Zikto, which completed a wildly successful Kickstarter campaign in December for its walking posture enhancing wearable device, recently presented at SXSW. This is why Zikto is one of the most promising startups in South Korea right now
Korean hardware startup Zikto, which completed a wildly successful Kickstarter campaign in December, presented at SXSW as part of a five-team Korean delegation led by The Banks Foundation for Young Entrepreneurs, who support startups in Seoul. Based in Seoul and Los Angeles, Zikto has developed Arki, a wearable device designed to improve walking posture, which also helps users address back and joint problems. Such a message, along with its nifty design, resonated widely with Kickstarter backers, who gave almost $165,000 to the campaign, far surpassing its $100,000 funding goal.
When we spoke with Zikto’s Product Manager, Brian Kim, at SXSW, he said that Zikto has three main goals at SXSW: “First, we wanted to find potential business partners in healthcare, preventative care, and insurance industries. Second, we wanted to find distribution and retail partners for our U.S. and Europe expansion. Third, we wanted to speak with fashion brands for collaboration. We also wanted to build the ‘Arki’ brand and get feedback from potential customers.”
So far the feedback has been quite positive, particularly for its design elements. Kim added, “People are actively seeking better designed wearables and they were impressed with our device, as a fashion item as well as a useful wearable device. The swappable strap was also well received, as it helps users customize their device, based on their interests and personality.”
Only time will tell if they get the healthcare, insurance, and retail partners they were looking for. We wish them the best of luck!
How it works
Zikto has developed a patented technology that analyzes walking posture, through sensors in the wrist wearable device, which is connected to a smartphone application. The technology records user’s walking pattern and suggests improvements. Zikto recently became one of Korea’s most successful companies on Kickstarter, raising over $150K in a campaign that ended in December 2014. Zikto are still taking pre orders for $109 each and will start mass production in the next couple of months.
To see the Arki in action, check out this video:
Featured Image Credit: Camp D