Their original Kickstarter campaign surpassed a record $10M in funding. Pebble Time, their next generation product, has reached that same level of funding in less than two days – here’s why
In 2012, Pebble offered their first smartwatch on Kickstarter, and for many, it is the smartwatch that started it all. Their original Kickstarter campaign surpassed a record $10 million in funding.
Pebble Time, their next generation product, has reached that same level of funding in less than two days on Kickstarter.
Round two on Kickstarter began at a frenetic pace, running past their $500,000 goal within minutes. It quickly became the fastest funded project in Kickstarter history, and as of the time of reporting, only two projects have garnered more funding: the original Pebble at $10,266,845 and the Coolest Cooler at $13,285,226. Soon, we expect Pebble Time to become the most funded Kickstarter campaign ever.
It’s obvious they have done well by their loyal fan base who are very pleased with their previous version of the smartwatch and are now excitedly sharing their zeal for the new Pebble Time with friends and family.
What is so revolutionary about Pebble Time?
The Pebble Time’s reasonable price only heightens its appeal when you see the remarkable features that accompany this newest offering. Pebble believes that time is the best interface for any watch. Using that guiding principle, Pebble Time’s navigational concept of a timeline is a simple concept with powerful implications — it organizes application functions in a past, present, and future timeline accessible through the use of three easy-to-use buttons.
In fact, its appeal lies not in its attractive design or cutting-edge technology (although these are certainly factors); It also lies in its simplicity. Its interface is not cluttered with app icons or unnecessary attention grabbers, and conceptually it’s easy to wrap your head around. After all, past, present, and future are concepts that we deal with every day. The past button accesses past emails, notifications, game scores, etc. The present button accesses weather, notifications, messages and calls. And, the future button pages through future appointments, goals, reminders, and weather, making the entire interface extremely intuitive.
The new color e-paper display is likewise quite impressive, delivering almost-AMOLED (active-matrix organic light-emitting diode) levels of clarity, while still managing to retain a battery life of approximately seven days. And, given that a watch is much more useful when worn on person than it is sitting in a charging station, it’s the battery life that makes all of the difference.
As for the feel of the watch, its ergonomic design is comfortable on the wrist and will work with most any watch band the user might desire, allowing for vast levels of customization. All of this combines into an impressive package for only $199.
The Pebble Time is what new technology should be: a refreshingly original product that’s ahead of the game, championed by a small group of creative innovators within the daunting landscape of corporate giants. You just can’t ask for a better emotional hook for a great Kickstarter campaign.
The views expressed are of the author.
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