Where ‘The Voice’ meets startups
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Seedstars World final event, 2013. Photo Credit: PR

Seedstars World travels off the world’s beaten path seeking to “discover” unknown startup talent. Their Grand Finale takes place this February 4 in Geneva, Switzerland

You’ve heard of cool hunting, where marketers travel the world looking for the coolest trends to emerge from the streets.

Nellie Horn of Seedstars World is a cool hunter for startups from emerging markets.

She and her colleague Julien Berthomier spent nine months travelling through Europe, Africa, the Middle East and Latin America to find the best locally grown startups. They held startup competitions in 36 countries and on February 4, the 36 finalists will compete for a $500,000 equity prize at Seedstars World Grand Finale in Geneva, Switzerland.

The idea is to showcase exciting startups beyond Silicon Valley.

More than 1,500 startups applied to participate in Seedstars World. A single global winner will be chosen by a jury panel.

The countries represented at Seedstars World include Turkey, Russia, Azerbaijan, Armenia, Serbia, Iran, UAE, Jordan, Lebanon, Palestine, Morocco, Senegal, Ghana, Nigeria, Uganda, Rwanda, Kenya, South Africa, India, Singapore, Thailand, Vietnam, the Philippines, Malaysia, Indonesia, Korea, Japan, China, Taiwan, Australia, Mexico, Colombia, Peru, Chile, Argentina and Brazil.

“Seedstars World is looking for smart startups that solve regional issues and/or develop profitable products for the global market,” Alisee de Tonnac, Seedstars World CEO, said in a statement.

Seedstar’s partners include MEST, Google for Entrepreneurs, and Microsoft.

Seedstars World winner will be announced during the Final Event that will be hosted on the first day of Lift Conference, one of the top innovation and tech conferences in Europe.

The jury selecting the final winner will include top investors such as Johnny el Hachem, CEO of Edmond de Rothschild Private Equity, Seedstars World’s investment partner, Jose Marin the founder of Serendipity Investments and Jessica Thorell of Investment AB Kinnevik as well as leading entrepreneurs such as Pierre-Alain Masson, Co-Founder of Seedstars World, Jens Lapinski, Managing Director of Techstars and Marco Corradino, Co-Founder of Bravofly Group.

During the final event, several workshops about innovation within different industry sectors will take place, debating such topics as “Banking: the perfect storm of disruption?” with world renowned experts.

 

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Simona Weinglass

About Simona Weinglass


I'm an old-school journalist who recently decided to pivot into high-tech. I work in high-tech marketing as well as print and broadcast media covering politics, business culture and everything in between.

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