Mobile native ads can get 57% higher click-through rate: Vserv
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Smiling man with smartphone. Photo Credit: Syda Productions / Shutterstock

Mobile native ads engage the user with an ad experience that is seamless and contextually relevant to the app or site content, says the Indian mobile marketing platform

e27

Indian mobile marketing platform Vserv says mobile native ads are increasingly becoming the preferred ad format because they provide a 57 percent higher click-through rate. They also bring a 33 percent increase in ad engagement time.

Mobile native ads essentially engage the user with an ad experience that is seamless and contextually relevant to the app or site content.

In keeping with this growing trend, the company today announced the launch of a new native ad format that it says can facilitate seamless experience for consumers on mobile, inclusive of ads.

Called Vserv Aqua Native, it displays ads that are customized as per the environment, design and layout of the app or site. This helps retain consumer attention and reduces ad fatigue, said an official release.

As content is increasingly being consumed on smartphones today, ads are rapidly merging with the app content in the form of native ads. These ads provide a non-intrusive experience for consumers. It has been reported that 25 percent more consumers tend to notice native ads, thereby resulting in better conversions. The free flowing nature of native ads integrates marketing messages into content, further explained the release.

Commenting on the launch, Prashant Dixit, VP – Global Data and Supply Partnerships, Vserv said, “Vserv Aqua Native is a fluid ad format which can deliver 5,760 different permutations of an ad to be displayed on the app or site.”

Native ads will comprise a larger share of the mobile display ad budget by 2017. The following infographic provides further explanation:

Image Credit: Vserv

Image Credit: Vserv

This post was originally published on e27

Featured Image Credit: Syda Productions / Shutterstock

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Maneka Tanwani

About Maneka Tanwani


Passionate about the English language, writing is Maneka's first love. Putting her thoughts on paper makes her happy, and getting paid to do what she loves is the cherry on the cake! She has about eight years of experience in the Indian media space. A business journalist, she has worked across genres such as business technology, HR, leadership, marketing, advertising, etc. Maneka is based in Mumbai, India.

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