Travel The World With 9 B2B Marketing Teams
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Photo Credit; Shutterstock, woman hand pressing social media icon on blue background with world map

A virtual trip around the world with 9 incredible B2B marketing teams. What does a typical day look like for a marketer in India? What about South Africa or Australia?

Oktopost

Have wanderlust? We do! To find a quick cure, we decided to take a virtual trip around the world with 9 incredible B2B marketing teams. What does a typical day look like for a marketer in India? What about South Africa or Australia?

We found out, and even have the amazing, funny, and creative photos to prove it! Don’t worry, it’s not just fun and games – we also threw in some great marketing insights from all of our fellow colleagues. Discover the most popular industry blogs, new technologies, and social media marketing tips.

Celebrating Diwali? Join Our Indian Friends at Convonix!

SMG Convonix is India’s largest digital marketing firm. The company has come a long way since its inception in 2003, when it was just an idea in the minds of 3 enthusiastic youngsters. Over the years, it has grown to employ over 200 talented internet marketing professionals.

As the first SEO firm in India, Convonix is a veteran in the digital marketing field. Be it search, social, analytics or any other field of digital marketing – ‘performance’ is its forte.

Scroll through the team photos below >>

  1. What’s the size of your marketing team?
    We have a team of 250 digital marketing professionalsm spread across 3 different locations in India. There’s a great mix of people with social, search, display and analytics expertise. The strength of the social media team at Convonix is 70, which includes designers, social strategists, performance consultants, and reputation experts.
  2. What’s the one B2B marketing tool (except Oktopost!) you can’t live without?
    Google Analytics. It provides granular insight into the performance of our posts, ads, and website. Much of our work on social media is ROI driven, and it helps us identify key metrics to improve upon, and also measure, the impact of our efforts. It’s also a great tool to understand the overall success of digital activities surrounding a company’s website, and analyze specific traffic channels.
  3. Name the top 3 marketing resources the team checks every morning?
    It’s easier to go by top 3 topics. For social media, we check Social Media Today and Social Media Examiner for marketing tips and tricks we read the Hubspot Inbound Marketing Blog and theAdobe Digital Marketing Blog, and to keep up on marketing news we check LinkedIn Groups such as Chief Marketing Officer (CMO) Network – #1 Group for CMOs.
  4. What’s the average number of social posts you publish a week?
    For SMG Convonix, in an average week, we publish 7 posts per network on LinkedIn, Twitter, Facebook and Google+. For each of our clients, we publish about 50 posts on LinkedIn, 40 posts on Facebook, 105 posts on Twitter, and 20 posts on Google+ every week.
  5. What’s the best piece of marketing advice you’ve ever heard?
    Rohit Onkar, Social Media Marketing Project Manager: “In my early days here, one of my trainers said: ‘While conceptualizing marketing strategies, never make the mistake of assuming that consumers think like you. Look at research data and you’ll be surprised to see how smart digital consumers of today have become.’ This insight has helped me tremendously over the years. Whenever I design new social strategies for my clients, I make sure big data is my best friend.”
  6. What makes your company culture distinctly Indian?
    As such a diversified nation, the fact that we have representation from almost all parts of India makes us extremely proud. It’s wonderful to see people from different cultures and backgrounds getting along so well, not only at work but even otherwise.
  7. Name 1 fun fact about Convonix. Go!
    The average age of a Convonix employee is 25.

Go Full-On Canuck with the Canadians at Brainrider (Eh?)

Brainrider is a B2B Marketing Agency from Toronto. The team works to help clients by providing services such as website optimization, best practice marketing planning and execution. Brainrider also specializes in Pardot marketing automation implementation.

Scroll through the team photos below >>

  1. What’s the size of your marketing team?
    We have a small and mighty team of 13, which consists of content, website, programs, and account services specialists.
  2. What’s the one B2B marketing tool (except Oktopost!) you can’t live without?
    We love Pardot marketing automation software so much that we recently became a Certified Pardot Consultant. Our team has been using Pardot since 2008 to turn corporate websites into lead generation machines for B2B companies across North America.
  3. Name the top 3 marketing resources the team checks every morning?
    For marketing news, our team loves the HubSpot blog, The Moz Blog, and Business2Community. If we’re sending each other news stories or cute animal videos, we check out Mashable.
  4. What’s the average number of social posts you publish a week?
    For our clients, we predominantly post to Twitter, LinkedIn, Facebook, and Google+. We usually post 2 times a day, 5 days a week to our client’s Twitter accounts, and between 2-5 times a week to their LinkedIn, Facebook, and Google+ accounts.
  5. What’s the best piece of marketing advice you’ve ever heard?
    Our favorite motto for clients is: “We hear you. We understand. We’re on it. We’re making better marketing.” We always try to emphasize that’s it not about being “the best,” since its a seemingly unattainable task. We focus on making things better.
  6. What’s the one thing about your corporate culture that’s distinctly Canadian?
    We like to have one-on-one meetings called “walk and talks” to discuss ideas, and catch up while we take a walk around the city. These walks often continue on throughout the colder seasons, but the cold never bothered us anyway!
  7. Name 1 fun fact about Brainrider. Go!
    We have “Thirsty Thursdays” and when we go out for drinks to celebrate the end of the week.

Auf Wiedersehen? Not Yet! Visit Germany with Sociomantic

Sociomantic Labs, a dunnhumby company, provides programmatic display advertising solutions for the world’s top e-commerce advertisers. The company’s proprietary Streaming CRM™ technology allows the world’s leading advertisers to harness the value of their CRM and other first-party data assets to deliver individually personalized, dynamic ads.

Our global marketing team serves Sociomantic’s 20 offices worldwide, and our favorite channels are programmatic display advertising, events marketing, email, and social. We love to drive engagement by delivering quality content and thought leadership that helps our marketers succeed.

Scroll through the team photos below >>

  1. What’s the size of your marketing team?
    We have nine marketers across six offices, and five designers in creative who only work on marketing.
  2. What’s the one B2B marketing tool (except Oktopost!) you can’t live without?
    Trello, because it helps us manage projects across departments, offices and time zones like champs! We simply couldn’t live without it. We also love using ZOOM for video conferencing because it brings us together, even though we’re in different countries.
  3. Name the top 3 marketing resources the team checks every morning?
    We love eMarketer for industry statistics and trends, the Hubspot blog for best practices on driving leads, ExchangeWire and AdExchanger (bonus one!) for programmatic industry news.
  4. What’s the average number of social posts you publish a week?
    In a typical week, we post nine times to Facebook, six to Google+, five to LinkedIn, 25 to Twitter, three to Instagram and once to SlideShare.
  5. What’s the best piece of marketing advice you’ve ever heard?
    Sarah Joy Murray, VP Marketing: “As a team, we try to make sure that every marketing action we take adheres to the SMART criteria – a management framework that mandates that each corporate, departmental or project objective should be Specific, Measurable, Achievable, Relevant and Time-Bound. To become even SMARTER you must then constantly Evaluate and Reevaluate.”
  6. What makes your company culture distinctly German?
    In Berlin, our team is made up of over 30 different nationalities, so in many ways our corporate culture is anything but classically German! That said, we all share a commitment to excellence and quality that is often attributed to German innovation and engineering throughout history.
  7. Name 1 fun fact about Sociomantic. Go!
    Our marketing team speaks a total of 17 languages: English, German, Hungarian, Hinidi, Polish, Czech, French, Latin, Portuguese, Marathi, Malayalam, Tamil, Gujarati, Hebrew, Tagalog, Arabic, Spanish and Ch’ti!

Don’t Like the Weather in Colorado? Wait 5 Min. with Kapost

Kapost is the world’s leading provider of content marketing software and services, powering the content operation of more than 100 enterprise & Fortune 500 companies. The marketing team focuses on educating how to stay current in the ever-changing field of digital marketing.

Through daily blog posts on the Content Marketeer, monthly eBooks, videos, infographics, SlideShares and email nurture programs, Kapost seek to answer common questions and provide calm to the chaos that comes with rapidly adapting to business changes.

Scroll through the team photos below >>

  1. What’s the size of your marketing team?
    Our marketing team is 13 people strong. We’re split into two: Content & Marketing Operations. The content team creates blogs, eBooks, videos, research, social, etc. and includes our creative team of two designers and a videographer. Marketing Operations oversees lead generation via search, marketing automation, and “traditional” marketing functions.
  2. What’s the one B2B marketing tool (except Oktopost!) you can’t live without?
    It absolutely has to be Kapost, our product. Our team relies so heavily on our own product to handle ideation, production, publishing and reporting on content efforts. It keeps us organized and aware of what each team is working on, and where everyone fits.
  3. Name the top 3 marketing resources the team checks every morning?
    Even though each of us has a unique function and is inspired by different sources, 3 make it to everyone’s list at some point: The Content Marketeer, MarketingProfs, and Forbes.
  4. What’s the average number of social posts you publish a week?
    It has varied widely over the year as we’ve tested and found the right frequency and times, but since we started using Oktopost, here are the weekly averages: 8 Facebook posts, 7 Google+ posts, 35 LinkedIn posts and 290 tweets per week.
  5. What’s the best piece of marketing advice you’ve ever heard?
    Anne Murphy, Senior Managing Editor: “Don’t go on instinct alone. We all want our hunches to be right, but sometimes (GASP!) we’re wrong. Do your research and dig into the data to find out if a new tactic or tool will work. If you don’t have any data to dig into, test it on a small scale first.” We’ve implemented this in two ways. The first is CTA testing and posting on weekends, and the second is talking to customers, buyers, and customer-facing-roles before writing content.
  6. What makes your company culture distinctly Colorado”ish”?
    It’s common for people in our office to bike to work together (the pro-cycling kind, and then go to happy hour after work. Also, our entire content team is a fan of what we call “beer yoga”. That’s yoga that takes place Tuesday nights inside the tank room of Sanitas Brewing in Boulder. It’s an hour of yoga with a follow-up beer included in the price!
  7. Name 1 fun fact about Kapost. Go!
    We are enormous fans of puns, GIFs and puns-in-GIF-form. Except Jean Spencer, our Content Marketing Manager. She doesn’t use GIFs. She might be a robot or something :)

Tea Time! Get the Kettle on in the UK with SuccessFlow

SuccessFlow is B2B digital marketing agency that utilizes cutting-edge technology and draws on a wealth of experience to nurture, engage with, and generate qualified leads for clients. The company built its reputation on the basis of a strong strategic and project management framework, and expert knowledge of each client’s needs and business goals.

Scroll through the team photos below >>

  1. What’s the size of your marketing team?
    We’re 7 marketers in a team of 14, and growing strong!
  2. What’s the one B2B marketing tool (except Oktopost!) you can’t live without?
    It would have to be Salesforce.com. We have integrated all of our marketing activities with this CRM, including automation and social media elements. Without Salesforce, our team would have no intelligence whatsoever, and no intelligence equals no qualified leads!
  3. Name the top 3 marketing resources the team checks every morning?
    The main source of blogs we read comes from LinkedIn’s Pulse, but we love Social Media Examiner, Oktopost’s B2B marketing blog, and Smart insights.
  4. What’s the average number of social posts you publish a week?
    We publish around 70 posts per week, on average, for each client on all relevant social media channels, depending on the industry. Most of our client’s leads originate from LinkedIn, so we heavily focus on Discussion Groups, personal, and company pages.
  5. What’s the best piece of marketing advice you’ve ever heard?
    Mark Donkin, Managing Director, always tells us: “Never assume”. For marketers, that says it all.
  6. What makes your company culture distinctly British?
    Well, we’re British, so it’s no surprise that we like to drink whenever we get the chance! However, one thing that makes our office distinctly British is our Office Manager, Naomi Glenwright. She has an extremely broad Yorkshire accent, which can confuse a lot of people around the world – never mind other parts of the UK. Whenever she says SuccessFlow, its sounds like Success-Floor!
  7. Name 1 fun fact about SuccessFlow. Go!
    We all look out for each other, and always find the time to help, advise, and even sneak in a few fist bumps to get through the day. This is what brings our success – not to mention the years of marketing, sales, software and creative experience all of us have.

No Worries Mate, Australia’s Covered! Meet Bang Online

The Bang Online Marketing team us a talented bunch of digital marketing experts from the wee city of Perth in Western Australia, specializing in SEO, Adwords, social media and website development.

Scroll through the team photos below >>

  1. What’s the size of your marketing team?
    Our team is 12 strong and growing.
  2. What’s the one B2B marketing tool (except Oktopost!) you can’t live without?
    We utilize many tools for all the different services we offer, but I would say that Cognitive SEO is extremely useful for our link profile analysis.
  3. Name the top 3 marketing resources the team checks every morning?
    It would be The Moz Blog for an excellent overview of the online marketing world, SEO and digital marketing tips. Our website development team are fans of the Adobe Digital Marketing Blog, which gives some excellent insights into analytics and conversion analysis. Then there’s the superb Jon Loomer blog which gives heaps of info on social media and Facebook marketing.
  4. What’s the average number of social posts you publish a week?
    The average number is about 4 per week but it really depends on the market of the client and the time of year. For example, a retail client in the run up to Christmas would have several per day.
  5. What’s the best piece of marketing advice you’ve ever heard?
    Freddy Hollow, Accounts Director: “If you can’t track something in digital marketing then it didn’t really happen. Clients have become so accustomed to being able to see real data that tracking metrics and conversions is no longer a nice to have but a must. When meeting with clients this is something that I always have at the forefront of my mind when developing a strategy for them.”
  6. What makes your company culture distinctly Australian?
    We are a multicultural company with staff from England, Ireland and France. When we do events we’re always looking to get outside or down to the beach like any good Australian does!
  7. Name 1 fun fact about Bang Online Marketing. Go!
    It gets pretty hot here in Perth in the summer, so we’re allowed to wear shorts to work! But we all have smart attire neatly hung up in the office to be ‘meeting ready’ just in case.

Shalom from Israel! Meet Our Neighbors Over at Roojoom

Roojoom is a storytelling platform that helps companies capture their readers attention for 8+ minutes at a time and drive them to action. Our marketing strategy is focused on content marketing, social media marketing, and guest posting to industry blogs.

Scroll through the team photos below >>

  1. What’s the size of your marketing team?
    Our marketing team currently has 2 people. If you’re looking for your next challenge, we’re hiring!
  2. What’s the one B2B marketing tool (except Oktopost!) you can’t live without
    Roojoom:) Not just because we like eating our own dog food, but because it is the easiest and fastest way to create engaging content the converts. It’s also fun to use!
  3. Name the top 3 marketing resources the team checks every morning?
    Our 3 go-to marketing resources are Content Marketing Institute,SteamFeed, and Twitter (if it’s good, then chances are somebody has already shared it!).
  4. What’s the average number of social posts you publish a week?
    On Facebook, we post about 10 times a week. We post about 6-8 times a week on our LinkedIn Company Page, a few times a day to Discussion Groups. We also tweet about 5-20 times a day.
  5. What’s the best piece of marketing advice you’ve ever heard?
    Yael Kochman, Marketing Manager: “Marketing should not be about your product, it should be about your users. We constantly ask ourselves, ‘What kind of information would our users be interested in? How can we add value to the community?’ We base our content marketing and social media strategy onthe answers to these two questions.”
  6. What makes your company culture distinctly Israeli?
    We listen to Galgalatz, Israel’s national radio station, all day long in the office!
  7. Name 1 fun fact about Roojoom. Go!
    We like eating lunch at a different restaurant every day. Once we even took our interns out to a wine tasting tour in Jerusalem. Some of us had a bit too much to drink, and let’s just say the rest of the day turned out being very funny…

That’s Lekker! Take a Tour of South Africa with 25AM

25AM is a strategic marketing agency that believes in harnessing the power of digital engagement. The agency is set apart by its marriage of data, analytics, strategy and customer experience, as well as being able to infuse customer intelligence and insight throughout the organization.

Scroll through the team photos below >>

  1. What’s the size of your marketing team?
    Our agency has a solid team of 38 people.
  2. What’s the one B2B marketing tool (except Oktopost!) you can’t live without?
    Radian6 Social Listening and Social Studio Publishing. We are an authorized reseller of Salesforce.com’s Marketing Cloud in South Africa, and pride ourselves in showcasing this tool.
  3. Name the top 3 marketing resources the team checks every morning?
    We couldn’t make it through the day without checking our Twitter lists, Mashable andStumbleUpon.
  4. What’s the average number of social posts you publish a week?
    We publish about 10 posts per week, per client, predominantly on Facebook.
  5. What’s the best piece of marketing advice you’ve ever heard?
    Mauritz Gilfillan, Head of Innovation: “My greatest inspiration comes from Simon Sinek. He’s an author and speaker who focuses on the power of telling people WHY you love and do what you do. People don’t love what you do, they love why you do it!
  6. What makes your company culture distinctly South African?
    We are a group of people from very different backgrounds, upbringings, religions, and cultures – but work as one to get things done.
  7. Name 1 fun fact about 25AM. Go!
    We started a ladies netball team, called the “25ers.” We’re currently 1st place in the league.

Ready for Siesta? Take a Break in Spain with Quint Group

Quint is an independent consulting firm, specializing in world class IT-management, with a focus on strategy and governance. It has a global presence in over 20 countries with over 300 employees.

The company’s marketing strategy is aligned across all offices, with a focus on social media marketing, event coordination, website content, internal marketing, and CRM strategies.

Scroll through the team photos below >>

  1. What’s the size of your marketing team?
    In Spain, the size of our marketing team is 3 people. We have a weekly global marketing call with our colleagues in The Netherlands, India, Malaysia, Italy and the US to align local best practices.
  2. What’s the one B2B marketing tool (except Oktopost!) you can’t live without?
    We love Canva! It’s great for marketing collateral, event invitations, and graphics for social posts.
  3. Name the top 3 marketing resources the team checks every morning?
    For Spanish speakers: Puro Marketing, Marketing de Guerrilla en la web 2.0, andMarketingneando. For English speakers: Social Media Examiner, and the Mailchimp blog.
  4. What’s the average number of social posts you publish a week?
    Between 15 to 20 post per week across LinkedIn and Twitter.
  5. What’s the best piece of marketing advice you’ve ever heard?
    Beatriz Rodriguez, Marketing Manager: “The 2.0 marketing environment changes every day, so it’s crucial to adapt our jobs, as marketers, to any new trends. It’s vital to incorporate innovation in any service you offer. Each marketing event or activity requires creative thinking, and as Quint’s motto says: “we dare to challenge” our customers, and also ourselves.”
  6. What makes your company culture distinctly Spanish?
    We’re very close with our customers, and have true friendships with them – this is pretty typical for Spanish culture. When our clients visit our offices or come to our events, they feel at home!
  7. Name 1 fun fact about Quint Group. Go!
    The Spanish team write 2 internal newsletters every month, called “Quint Iberia Magazine.” This initiative was initially mean to improve internal communications, but has actually become known for one section, the “Quinter’s Corner,” where we publish funny photos about employees or any funny stories that happened at the office. It’s the best part of the newsletter!

This post was originally published in the Oktopost blog

Photo Credit: Shutterstock/ woman hand pressing social media icon on blue background with world map

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