This extremely useful device hits a clear pain point and has huge implications for tech – and here’s why
Who doesn’t love multi-functionional products? This smartphone-charging belt allows you to charge your phone and keep your pants where you want them – at the same time. Woah.
The XOO belt is the brainchild of Manchester-based hardware startup Nifty. On Thursday, they completed a successful crowdfunding campaign for the belt product, which charges the wearer’s phone. Instead of carrying a smartphone battery pack or charger everywhere, the belt-strapped individual can simply wear their own power source.
The product is simple yet creative, essentially hiding a battery pack in the buckle. A cable that hides behind the belt strap can pop down and charge a phone inside one’s front pocket.
The belt will be available in two models, Classic and Luxury, the latter being designed by Casely Hayford. Nifty claims in a statement that this is one of the first times “a primarily tech-focused company engage[d] so closely with a luxury fashion house and reflects the huge development of and demand for wearable technology.” The fact that the belt will be showcased at both the CES innovation conference in Las Vegas as well as on the fashion catwalk in London highlights the vision of this fashion tech partnership.
“We were sick of our phones dying by dinner time,” said Nifty CEO Piers Ridyard in a statement. “A first-world problem but, nonetheless, a really big pain point. The XOO Belt takes away that pain, whenever you need it and wherever you are.”
Nifty’s crowdfunding campaign, which exceeded their target goal of $50,000 by 150%, is not even their biggest success: Their original product, the Nifty MiniDrive, allowed users to expand the RAM on their MacBooks and raised close to $400,000 dollars on Kickstarter – and their target goal was just $11,000.
Beyond its utility, why is this belt charger potentially game changing?
Nifty’s new belt helps expand the definition of wearable tech beyond the stereotypical smartwatches, Google glasses, and fitness bracelets, proving that creativity and out-of-the box thinking can incorporate technology into wearables without having to create incredibly complex products. Not everyone may want to “quantify” their life, but almost everyone needs to charge their smartphone. Bravo Nifty.