With their introduction of Instant Discoveries, MyHeritage seeks to secure its position in the family history market by making genealogy more mainstream
Many of us may wonder about our ancestry, but for those of who wish to delve into their family’s past; into their heritage, it’s not always as easy as one might like. There are plenty of methods out there for researching genealogy and family history, but they can be overwhelming, unfruitful, or sometimes downright frustrating.
MyHeritage aims to change all of that—to make genealogy more mainstream—by introducing a user-friendly, interactive, and fun method for researching your genealogy, called Instant Discoveries™.
Ideal for first time users who know a little bit about their family history, MyHeritage starts out through the signup process by asking very basic questions about 7 family members: The user, their parents and grandparents. Seconds later, with the magic of Instant Discoveries™, the user is presented with detailed information, records, and photographs of their relatives.
“We’re very excited about Instant Discoveries™”, said Gilad Japhet, Founder and CEO of MyHeritage. “Indulging first-time users with immediate information about their family fulfills our vision to make family history accessible and enjoyable to the mass market. We are firmly committed to creating disruptive technologies that reinvent the way people explore their family history.”
A moment in time, to go back in time
To demonstrate its mainstream appeal, MyHeritage set up interactive Instant Discoveries™ spots in busy locations throughout New York City, such as Time Square and Grand Central Station. The small hubs caught users attentions and allowed them to instantly discover information about their ancestry. Users who made discoveries with MyHeritage had exciting, and even emotional experiences.
MyHeritage uses powerful research technology to fuel their findings. Though the success rate of Instant Discoveries™ depends on several factors, such as countries of origin and the level of detail of initial information entered, in some countries it has been as high at 35%. MyHeritage estimates that this rate will continue to rise, as they have approximately 1 million new family tree profiles and 5 million historical records added every day. The company saw rapid growth as of late, which they accommodated by opening a new branch at WeWork’s Tel Aviv offices.
“Millions of people want to better understand themselves and their roots, and we’re committed to making that a magical and easy process,” said Mike Mallin, Chief Product Officer at MyHeritage. “Until now, family exploration has been burdensome and time consuming. Through our new Instant Discoveries ™, users can meet the generations who came before them within moments of signing up.”
To see some of the reactions from first time users who tried Instant Discoveries™ check out the video below. To experience MyHeritage and Instant Discoveries™ for yourself, go towww.myheritage.com and sign up for free.