Goodbye platform specific themes, Hello BindTuning
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Photo Credit: BindTuning PR

The idea was to create a multi-platform theming engine, which would provide themes that were instantly compatible with multiple CMS platforms. In 2011, a beta version BindTuning was launched to do just that

When Beatriz Oliveira was confined to bed rest after an accident in 2008, she put her web design skills to good use and created several themes for the DNN website content management platform. After putting the themes up for sale, they quickly became bestsellers.

The only problem was, each client wanted their theme tweaked slightly. As any developer knows, these requests can quickly get out of hand and consume a huge amount of time, so to counteract this Beatriz built a theme engine that allowed her to quickly make the changes her customers wanted.

But this wasn’t enough. Having worked with SharePoint for years, she knew how hard it was to create themes for the platform. She was bothered by the fact that her DNN themes were not compatible with SharePoint – just as WordPress themes are useless on Joomla and so on.

The idea was to create a multi-platform theming engine, which would provide themes that were instantly compatible with multiple CMS platforms. In 2011, a beta version BindTuning was launched to do just that.

Three years later, BindTuning themes are compatible with 10 different platforms, expressing their motto of “build once, deploy everywhere”. The company boasts over 10,000 enterprise customers, who fall into several categories. Some are development companies, looking for a faster way to build websites, while others are web designers who use the platform to make their designs cross-platform compatible.

Every theme in the BindTuning store can be applied to multiple CMS platforms. Photo Credit: BindTuning.com Screenshot

Every theme in the BindTuning store can be applied to multiple CMS platforms. Photo Credit: BindTuning.com Screenshot

The result is platform where developers can focus on the standard web development technologies like HTML, CSS and Javascript, while leaving the customization of their design for each platform to be automatically executed by the engine.

BindTuning can be white labeled, allowing larger companies to embed the engine within their own branding. Finally, themes can also be purchased directly from their theme store, individually or in bundles, and these same themes are also being resold by 3rd party resellers.

Thus far, BindTuning’s growth has been completely organic, however the company is now considering seeking external funding. Although it must face up against formidable theme giants like Theme Forest and Themify, its unique multi-platform capabilities result in flexibility and ease which can help it secure a niche in the overcrowded theme marketplace.

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Shalom Shore

About Shalom Shore


Shalom Shore is a copywriter, blogger, and marketing consultant who is passionate about creativity, graphics, and process optimization. When not insanely busy, he enjoys spending quality time with his fictional pet hamster.

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