Pinterest buys Spanish startup that said it has improved on its platform
Share on Facebook
Share on Twitter
Share on Google+
Share on Reddit
Share on Email

Credit: Icebergs

Icebergs allows people to save items like Pinterest does, but it also allows users to upload and create files. It will shutdown Sept. 1 due to its acquisition

Credit: Icebergs

Credit: Icebergs

Spanish startup Icebergs, which helps users organize files, pictures and other content on the cloud in a visual way, has said it is a better version of Pinterest, and the company may now get to prove that since it has been acquired by the online bulletin board company.

The Barcelona company on July 30 announced on its website that it will be joining Pinterest, which bought it for an undisclosed amount. Icebergs’ founders César Isern and Albert Pereta will be joining Pinterest in San Francisco, where they will be able to use their experience building Icebergs to help Pinterest improve on its features, Icebergs said in an announcement on its website.

“We are thrilled to be joining forces with the talented Pinterest team in San Francisco,” Icebergs wrote. “Pinterest is a visual discovery tool people use to discover, save, and act upon the things they love, which makes it a perfect home for our experience in product and design, and in building Icebergs.”

Joining forces

Icebergs is similar to Pinterest in that it allows users to save pages and other things they see online on the cloud. On top of that, it also allows users to upload word documents and other files and allows users to create their own notes right in the platform. The content is organized in a visual way, with squares across the screen, similarly to Pinterest, and users can organize their documents and share and collaborate with other users.

While Icebergs’ founders will be working with Pinterest now, the company’s own platform will be shutting down, as will its mobile app. Icebergs will officially be discontinued on Sept. 1, so users have until then to export their content onto other platforms or their own hard drive. Icebergs has incorporated two options for exporting pages, including one to export to Dropbox and one to export to a .json file.

The visual organization tool was founded in 2012 and has been funded by European and U.S. investors. Its users have saved millions of items on its platform.

“Over a year ago, we set out to create a private space in the cloud for you to save, organize and collaborate around your projects like never before,” Icebergs wrote. “We built Icebergs aiming to design a new and better experience on content organization.”

It continued: “We’ve gathered an amazing community along the way. We took care of every single detail and put our souls into it, but it was hundreds of thousands of creative minds around the world who trusted us and helped us grow beyond our expectations.”

Pinterest was founded in 2010 and as of the latest estimates from 2013 the social network had more than 70 million users pinning more than 30 billion items per day. It is unclear if Pinterest will incorporate Icebergs’ other features that allow for uploading other content as well, but Icebergs’ founders seem excited to bring their features to the world’s leading bulletin board.

“We can’t wait to use what we learned building Icebergs to help make their experience even better,” Icebergs said.

Video: Icebergs

Icebergs 2 from The Icebergs Team on Vimeo.

Share on:Share
Share on Facebook
Share on Twitter
Share on Google+
Share on Reddit
Share on Email
Aviva Gat

About Aviva Gat


Olah Chadasha and former finance reporter from New York City. Gat is a writer, runner and traveler who came to Israel for the good food and weather. She writes for Geektime’s English and global desk.

More Goodies From Internet


What is influencer marketing and how it can help scale your startup?

10 security tips to protect your wordpress website from hackers

What global smart cities and vision zero initiatives are getting wrong