Flayvr trying to do for photo galleries what Whatsapp did for texting and Waze did for navigation
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Credit: MyRoll

The Israeli startup rebranded its photo gallery app MyRoll, which organizes and groups pictures in order to show users their most important moments and best shots

Credit: MyRoll

Credit: MyRoll

Many of the default apps on smartphones are being replaced by new apps. Texting has been replaced by Whatsapp and Waze is now being used over navigation apps. Flayvr is looking to replace another default app, and on July 17 launched a new version of its app, rebranding it MyRoll, with hopes to replace picture galleries on Android and iOS.

MyRoll is an app that organizes photos and videos and turns a phone’s gallery into an interactive collection that is easy to share. The updated app has a greater ability to organize and group photos and can help users “discover their best pictures and moments,” Flayvr CEO Ron Levy said in an interview with Geektime.

The app uses objective and subjective signals to discover which are a user’s best picture. The app can detect faces, smiles, and lighting to discover which are the best shots; and it takes cues from how the user interacts with photos. Pictures that a user shares more are determined to be more important, so the app will favor these pictures when organizing the gallery.

“There is an emotional connection to the photos you take,” Levy noted, and MyRoll is trying to honor that connection and give pictures and videos the “respect they deserve.”

Love your gallery

When in the app, users can choose to look through their gallery or through their “moments.” The gallery shows a collage of photos  in their correct shapes, so panorama, vertical and horizontal pictures will all show up in full, while the default galleries sometimes show all pictures the same size so the user has to click on the picture to see the full thing. Also in the gallery, pictures deemed more important by Flayvr’s algorithms appear larger than others.

The moments tab groups pictures together in moments. So all the pictures taken at the same time in the same place are shown together. The app also appears to be able to take information from your phone’s calendar to add captions based on what your calendar said you were doing when the picture was taken.

The new version of the app also has expanded sharing options, so users can easily share individual pictures, moments or entire albums through text, email, Whatsapp, Facebook and other platforms.

Tel Aviv-based Flayvr was founded in 2012 by Ron Levy and Adi Ashkenazi. Since it launched, the company has amasses more than two million users and analyzed more than 1.5 billion photos. The company’s new version comes after Flayvr raised $2 million in April to expand and continue developing its platform. It had previously raised $450,000 in seed funding.

The latest update is just a step in the development Flayvr is continuing with its app. Levy said the company is working to connect its app to the cloud and may come out with picture editing features in the future. An update may come as soon as in a month, and further updates should come thereafter.

Hopefully for Flayvr, its app will follow the path of other replacement apps, as Whatsapp was purchased by Facebook for $19 billion and Waze was bought by Google for $1 billion.

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Aviva Gat

About Aviva Gat


Olah Chadasha and former finance reporter from New York City. Gat is a writer, runner and traveler who came to Israel for the good food and weather. She writes for Geektime’s English and global desk.

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