The Israeli startup raised $2.5M to continue R&D and to expand its marketing of its multimedia platform that creates interactive cartoons for websites
Toonimo, an Israeli startup that allows users to create and add cartoon characters to websites to help guide visitors, on July 14 announced that it raised $2.5 million to continue R&D and ramp up its marketing and sales efforts.
Tuvia Barak of Lux Capital and other private investors associated with the Carlyle Group provided the funding. The company said it will use the money to expand the multimedia and personalization power of the platform and to educate and attract web businesses about online guidance and how guidance turns into more conversions and downloads.
“Toonimo’s animation platform gives businesses a simple and effective multimedia toolkit that speaks directly with their visitors. Our clients use our powerful conversion-driven creative to deliver bespoke messaging to their visitors, boosting engagement on the trickiest parts of their sites,” Ohad Rozen, Toonimo’s co-founder and CEO, said in a statement. “With this financing, we are excited to be able to make world-class multimedia capabilities both accessible and customizable for a wide range of website owners – improving their customers’ on-site experiences and boosting their business results.”
Founded in January 2013 by Rozen and Dan Kotlicki, Toonimo is a multimedia platform that lets users create tailored, onsite animations that guide and convert website visitors. Users can pick one of three characters, and then add scripts that are professionally voiced-over and merged with the toon’s animation. Users can also set behavioral triggers and personalization preferences so interaction between the cartoon and visitor is customized. For example, triggers can make the character speak when a visitor is hesitating or about to abandon a page.
Toonimo has more than 50 customers including White Canyon Software, Bankrate Insurance, Netquote and link4u, that have created a few hundred animations that have been seen by millions of users.
According to the company, custom animations can increase conversion by up to 30% while reducing abandonment.