Curiyo promises to tell you all you need to know in one click
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Credit: Curiyo

The Jerusalem-based startup raised $1.9M and launched a new tool for publishers to give readers background info with just a long-click of the mouse

Credit: Curiyo

Credit: Curiyo

Curiyo, the content discovery platform founded by Bob Rosenschein of Answers.com, on June 25 announced that it raised $1.9 in seed funding and launched a new tool for publishers that is already being used in USA TODAY’s Life section.

Jerusalem-based Curiyo is a browser plugin that offers an alternative to opening numerous tabs for a single topic. For example, once Curiyo is installed, any opened web page will be analyzed and certain terms that the plugin deems interesting will be highlighted with a faint dotted line. Users can then “long-click” on the highlighted words, or any other words on the page, and a Curiyo Box will show up on the screen and deliver background information about that word or phrase from multiple sites including Twitter, Wikipedia, YouTube and Google.

Curiyo’s new tool for publishers means readers don’t even have to install the plugin on their own browser. Rather, the publishers installs it on its own page through a one-line JavaScript package so any visitor can use Curiyo on the page. Check it out here.

Indulge your Curiyo-sity

“Web publishers are looking for new ways to curate content to retain consumers’ attention,” Larry Kramer, the president and publisher of USA TODAY, said in a statement. “Curiyo creates a new information discovery paradigm and does it beautifully as well. We are excited to launch Curiyo and are already seeing positive results on USA TODAY.”

The product is now available in several other new forms aside from the downloadable browser extension. It is now available as a mobile app for Android, a WordPress plugin and a one-line JavaScript package.

“We have created a new platform for curation and discovery,” Rosenschein said in a statement. “Our goal is to deliver the most compelling content in one place, in a simpler user experience, and with the least amount of hassle.”

Along with the new feature, Curiyo announced that it raised $1.9 million in seed funding from investors including OurCrowd, Cedar Fund, Morton Meyerson of 2M, Kima Ventures, Tom Glocer, Gigi Levy, JumpSpeed Ventures, and other private investors.

Rosenschein founded Curiyo after selling Answers.com – of which he was the founder and CEO – to AFCV Holdings for $127 million in 2011. The company previously raised an initial $550,000 from OurCrowd and a subsequent $300,000 from Cedar Fund and Magic Investments.

Video: Curiyo for publishers

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Aviva Gat

About Aviva Gat


Olah Chadasha and former finance reporter from New York City. Gat is a writer, runner and traveler who came to Israel for the good food and weather. She writes for Geektime’s English and global desk.

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