The Jerusalem-based startup raised $1.9M and launched a new tool for publishers to give readers background info with just a long-click of the mouse
Curiyo, the content discovery platform founded by Bob Rosenschein of Answers.com, on June 25 announced that it raised $1.9 in seed funding and launched a new tool for publishers that is already being used in USA TODAY’s Life section.
Jerusalem-based Curiyo is a browser plugin that offers an alternative to opening numerous tabs for a single topic. For example, once Curiyo is installed, any opened web page will be analyzed and certain terms that the plugin deems interesting will be highlighted with a faint dotted line. Users can then “long-click” on the highlighted words, or any other words on the page, and a Curiyo Box will show up on the screen and deliver background information about that word or phrase from multiple sites including Twitter, Wikipedia, YouTube and Google.
Indulge your Curiyo-sity
“Web publishers are looking for new ways to curate content to retain consumers’ attention,” Larry Kramer, the president and publisher of USA TODAY, said in a statement. “Curiyo creates a new information discovery paradigm and does it beautifully as well. We are excited to launch Curiyo and are already seeing positive results on USA TODAY.”
“We have created a new platform for curation and discovery,” Rosenschein said in a statement. “Our goal is to deliver the most compelling content in one place, in a simpler user experience, and with the least amount of hassle.”
Along with the new feature, Curiyo announced that it raised $1.9 million in seed funding from investors including OurCrowd, Cedar Fund, Morton Meyerson of 2M, Kima Ventures, Tom Glocer, Gigi Levy, JumpSpeed Ventures, and other private investors.
Rosenschein founded Curiyo after selling Answers.com – of which he was the founder and CEO – to AFCV Holdings for $127 million in 2011. The company previously raised an initial $550,000 from OurCrowd and a subsequent $300,000 from Cedar Fund and Magic Investments.