The Israeli company, which developed a real-time website optimization and personalization platform, gets an investment and will open a new office in Germany
Dynamic Yield, the Israeli developer of a real-time website optimization and personalization platform, raised $12 million in Series B funding to expand globally through its offices in London and New York and a new office in Germany.
Marker LLC led the financing round, with participation from Bessemer Venture Partners, Eric Schmidt’s Innovation Endeavors and the New York Times Company. Germany’s largest media company, ProSiebenSat.1 Media AG, also joined as a strategic investor to market the product in Germany, Austria and Switzerland.
Yielding personalized ads
Dynamic Yield is an SaaS server for ad content that helps marketers use data to customize their CMS and create high yielding landing pages, promotions, campaigns and content, personalized per user in real time. Optimizing two billion website pages every month, Dynamic Yield delivers personalized ad experiences to more than 120 million monthly website visitors.
“The pressure on marketers is only getting more intense: Demonstrating ROI is critical to success while the cost of bringing customers to a site continues to rise,” Dynamic Yield CEO Liad Agmon said in a June 20 statement on the funding. “With Dynamic Yield, clients can seamlessly deliver a personalized experience to every single visitor who visits their website. They experience an uplift as high as 100% in conversion rates and revenues as a result. These are real numbers they can point to, and who doesn’t want to point to increased revenue?”
Founded in 2012 by Agmon and Omri Mendellevich, the company promises its platform is easy to use so marketers and retailers can use it independently from IT help. Some of its clients include Sabon, Tel Aviv University, the New York Times, Etoro and MyHeritage. The funding will be used to grow sales and global expansion through the company’s offices in New York, London and Tel Aviv and to open a new office in Germany. It previously received $2 million in funding in April 2013.