The Tel Aviv platform for creating polls and quizzes raises $3M from Carmel Ventures
Tel Aviv quiz-making platform PlayBuzz on June 16 announced that it raised $3 million in Series A funding led by Carmel Ventures’ general partner Daniel Cohen.
“PlayBuzz provides an outstanding experience to publishers and brands, allowing them to leverage user generated content, or create original content and embed it on their products to increase engagement, viral distribution and monetization,” Cohen said in a statement. “We are happy to partner with PlayBuzz’s talented management team and support them while building the leading global platform for playful content.”
The startup is a global platform used by thousands of web publishers, bloggers and brands to create quizzes, polls, lists and other formats of engaging content that can be embedded on any website or mobile app. Some recently created quizzes include “What famous man is your soul mate?” or “Which of the seven dwarfs are you?”
Founded in 2012 by Shaul Olmert, Yaron Buznach and Tom Pachys, the company serves more than 40 million monthly unique users and is ranked among the top 50 sites in U.S. traffic, according to Quantcast. It employs 14 people in its Tel Aviv offices.
“Playful content has taken the internet by storm,” Olmert, CEO, said in a statement. “These popular content formats are the most engaging and viral forms of online media. PlayBuzz brings this innovation to every publisher, and created a network where thousands of leading publishers share their playful content items on the open web.”
Carmel Ventures is a member of Viola Group and invests in Israeli early stage companies dealing with software, infrastructure, big data, digital media, consumer applications and semiconductors. Viola Group is a technology-focused private equity group with $2 billion in management.