Metaio launches new “see-through” capabilities that it said makes augmented reality even more real
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Credit: PR

Credit: PR

The Munich AR company beta launched the Metaio SDK, which allows users to see digital and virtual content right on top of their surroundings

Credit: PR

Credit: PR

Munich-based Metaio on May 6 announced its “see-through” wearable augmented reality that it said uses reality itself to create experiences, unlike other wearables that rely on a camera video feed that duplicates the views around the wearer.

The new capabilities of the Metaio SDK, which launched in beta, are optimized for wearable computing devices like the Epson Moverio BT-200. The Epson Moverio BT-200 is a smart glasses device that has motion sensors, dual screens for 3D viewing and cameras. It also allows for prescription lenses and shades for sun. Metaio’s technology allows users to perceive reality with digital and virtual content directly overlaid onto their surroundings, unlike Oculus Rift, which relies on a camera video feed that duplicates reality. Metaio said its new products avoids a potential disconnect for the user between the AR and the real world caused by the video feed.

“We strive for seamless wearable AR,” Metaio CTO Peter Meier said in a statement. “We want to go beyond the limitations of form factors to deliver truly ground-breaking experiences.”

Transparent AR rendering

The SDK now is equipped with optical, truly transparent AR rendering, which allows users to view AR content as if it were in front of their eyes. Additionally, the new Metaio SDK features high-definition rendering for iOS devices and brand new in beta face detection algorithms.

Originally created for a Volkswagen project in 2003 by Meier and CEO Thomas Alt, Metaio received a German grant to bootstrap its enterprise. In 2005 it released the first end-consumer AR application called KPS Click and Design, which allowed users to place virtual furniture into an image. The next year Metaio released a browser plug-in for web-based AR applications and then launched a fully integrated AR app for mobile devices and a mobile AR browser called Junaio. In 2011, the company won the ISMAR Tracking Competition for the world’s first mobile 3D tracking solution. Metaio serves 80,000 developers and powers more than 1,000 apps for enterprise, marketing, retail, publishing and industrial cases. Roughly 30 million consumers use its software.

Video: how the SDK can create AR apps

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Aviva Gat

About Aviva Gat


Olah Chadasha and former finance reporter from New York City. Gat is a writer, runner and traveler who came to Israel for the good food and weather. She writes for Geektime’s English and global desk.

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