The French app store optimization company launched in January, but there are already tons of ASO companies out there. How will it set itself apart?
Apps are only as good as the number of times they are downloaded. So services that help apps increase their rankings and therefore their usage seem to be popping up everywhere.
Just last week Geektime wrote about AppUpper, and we just found out about a new service to help with App Store Optimization.
France-based AppRankCorner helps developers track and optimize their iOS apps by helping them choose keywords according to popularity. The company follows keyword trends, tracks keyword rankings and compares a specific app’s position among its competitors all over the world. It also allows apps to stay in touch with customers through their reviews and track their revenues from downloads.
AppRankCorner was founded in January by Yves Vandemeulebrouck and Stéphane Queraud with help from co-founders Jolibois Jennifer and Alexandra Queraud.
Alexandr Queraud told us that more than 60% of apps are downloaded due to search queries. With so many app choices, customers often just search for what they are looking for rather than browse categories, meaning that if your app doesn’t come up for the relevant keywords, you app will not get downloaded.
Is it just another ASO company?
While the app is just a few months old, it already has several customers such as Cycloramic Studio 36, Photo2Fun, Run Tracker, and Ice Heroes, among others.
This app is just one of many ASO companies, including Sensor Tower, Searchman, MobileDevHq and Appnique, among others, that help apps up their rankings. If it wants to compete with these companies, AppRankCorner will have to find someway to set itself apart from established companies that already have bigger name clients.
AppRankCorner does offer its service for free for developers with one app, but it’s $19.95 per month for up to five apps and the price increase after that for more apps. The price may be slightly lower than its competitors, but most ASO companies offer their services for free for developers with one to three apps.
So while it is still in its infancy, we hope AppRankCorner will find some new angle that will help it compete in this saturated industry.