Credit: DigiGage

There is something about elevator rides that make everyone feel a little awkward. Maybe its the close quarters that make us feel obligated to talk to other passengers or cease conversations if someone we don’t know steps on.

Israeli startup DigiGage on Thursday launched a new software that promises to end awkward elevator moments by turning elevator rides into an experience in a virtual world. The company creates virtual realities around elevators that react in real time in accordance with movement. For example, if you are taking an elevator ride down multiple stories, you could look at the walls and watch a video that makes it seem like you are dropping deep down into the ocean.

Going to work, or snorkeling by the great barrier reef?

The patent-pending software creates a digital window that moves along with the elevator and the occupants to bring them into new environments such as a ocean reef or an artistic clock-themed world. DigiGage said the software makes the elevator seem larger and the scenery makes the movement more natural and enjoyable.

The modern elevator was created about 160 years ago and its design has remained static in recent years, DigiGage said. However, many new elevators have screens that display ads.

Instead of ads, building managers can use DigiGage, which works completely independently of elevator control systems and therefore is in line with laws and safety regulations. The software works in conjunction with a sensor to detect movement and adjust the view in relation to the correct floor. The software can also be used to provide messages, news and RSS Feeds.

DigiGage was founded in 2009 by Jonathan Einav and Ben Kidron. So far the company has performed pilot and test installations in Israel, Greece, Italy, China and the U.S. in residential buildings, hotels, office buildings and hospitals.

Based in Tel Aviv, the company has raised one round of funding and will soon be looking to raise an additional round of investments, according to a spokesperson. The spokesperson declined to disclose the amount of funding DigiGage has previously received.

 Video: A DigiGage installation in China