WeChat monthly active users reached 355 million in Q4 2013
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Photo Credit: PR

WeChat’s monthly active users were 355 million in Q4 2013, a 121% year-over-year increase and 6% quarter-over-quarter, as its parent company Tencent reported this week

Photo Credit: PR

Photo Credit: PR

TraceyBy Tracey Xiang

WeChat’s monthly active users were 355 million in Q4 2013, a 121% year-over-year increase and 6% quarter-over-quarter, as its parent company Tencent reported this week. Unlike many other mobile services, the company doesn’t count login as an active action. Active users under its standard should have sent out at least a message or participate in a transaction in a month.

$200M for 3.5M users

Tencent has stopped reporting total registrations and overseas users. But the company disclosed that USD100-200 million were spent in 2013 for marketing WeChat overseas. The management expect a similar amount of money will be spent there in 2014.

A total of RMB600 million (a little less than $100 million) was generated from mobile games on Mobile QQ and WeChat in the quarter. Mobile games hadn’t been added onto the two mobile apps until August last year. The quarterly ARPU of smartphone games is 60-70 yuan ($10-11) .

There were still 808 million monthly active users of QQ IM, Tencent’s flagship product, in the same quarter and 625 million of Q-zone, the Facebook-like social service of Tencent.

This post was originally published on Technode

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Technode (formerly known as MOBINODE) is the leading tech blog uncovering the latest news on start-up entrepreneurs, investors, large companies and industry trends in China and Asia. TechNode is the official partner of TechCrunch, managing TechCrunch China. Its focus is social media, mobile and e-commerce and new trends such as Big Data and augmented reality. Written in both English and Chinese TechNode aims to be the go-to source to discover original, insightful and opinionated content that helps connect the eco-system of entrepreneur’s, investors and consumers. TechNode is founded by Dr. Gang Lu , one of the most influential Chinese tech bloggers in global web industry. TechNode also organizes monthly events named TechNode Touch (TNT) in several cities in China, and it also leads ChinaBang Awards, an annual event rewards the best startups in China.

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