Celebrating Selarator with hoagie cuts and a pitch fest
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Photo Credit: PR

A new incubator held a fairly impressive first time conference with one lucky startup taking away with NIS 10K in prize money

Photo Credit: PR

Photo Credit: PR

Selarator, a new startup incubator and seed to early stage investor, formally introduced themselves to Israel’s investor and startup communities today with some intriguing industry insider perspectives, an impressive startup pitch fest and some really awesome deli sandwiches.

Founded by Yossi Carmon and Amit Fix, and partnering with the likes of Sela – Technology University and Microsoft – Selarator is sending out a call for companies to apply for an incubator experience that will include funding, mentorship, a shared workspace environment and plenty of other goodies. But why tell people what you can do for them when you can just show them? In a single day encapsulation of the Selarator experience, industry experts bestowed some of their vast knowledge on the mixed crowd covering topics like Cloud, Social Media and Israel’s current economic landscape. This was followed by a pitch fest featuring a few companies you probably will want to know about, so let’s get started on that:

6 startups to be on the lookout for

gtcGTC Sound Innovations – I’m actually sorry I only have a paragraph and no more to talk about these people. Rarely do you have a company truly innovating and disrupting a space, but that’s exactly what GTC is doing with the advent of their sound pad that has effectively created the world’s first Smart Guitar. The GTC Sound Pad replaces the uni-functional and completely inflexible foot pedal used by guitarists for distortion. With the bluetooth GTC SP, guitarists can shift between sounds and add never before heard guitar powered synthesizations simply by swiping their finger along a small pad next to the guitar strings. Words don’t do it justice, but if you’re a guitarists it was freak’n awesome.

romprrompr – This crowd based social engine for kid-friendly activities is one of those super convenient tools that parents actually wind up appreciating more than their children. The platform leverages the mass amounts of user generated information to custom recommend activities and events for you and your child based on age, location, time, gender, past preferences and other algorithmic markers. The fascinating thing about the company is that they’re currently undergoing a technology pivot. That is, what the user gets will be the same (if not better) but the company is going to be providing it through a far more cost efficient and scalable backend. More on that in a separate post. In the mean time, who wants balloons and ice cream?

stickytacsSticky Tacs – These guys are basically an advertising app development and editing platform for non developers. The tool supposedly allows any marketing and advertising exec to create their own Web based ads for Facebook, G+, LinkedIn or whatever. No code is necessary, just touch and drag elements. The company is working with some 15 outlets in Israel and another 20 in the UK. All totaled, a full 2K apps have been developed through the Sticky Tacs platform.

shopeatShopEat – This life simplifying app for food lovers takes online recipes and breaks them down into organized and exportable shopping lists. The one button functionality app and browser add-on has racked up over 26K users and has produced over 500K shopping lists to date. Currently the platform is only available as a Web app or on iOS but the company is looking to push out Android and Windows phone versions in the near future.

i-collect-logoiCollect – A crowdsourced platform for wildlife field based sharing and education, iCollect is the digital manifestation of a new popular educational buzz term known as Citizen Science. Users can upload media (pictures, video etc.) of wildlife scenes and a dedicated algorithm will analyze the picture and can figure out impactful environmental data points such as temperature, water levels, herd behavior; really anything. One interesting application above and beyond the educational is the ability for government municipalities to save tremendous amounts of capital and human bandwidth when determining the viability of certain areas for development and infrastructure.

ShopettiShopetti – Designed to be a personal shopping assistant, Shopetti is a universal shopping cart collating all the information of your online shopping spree from multiple consumer websites. The browser extension and mobile app allow you to sort and organize without the the issues of ‘one million tabs opened’, shopping cart abandonment, multiple passwords and login issues, etc. The company’s one button functionality boasts 9 min on-site shopping sessions, a 37% bounce rate and a 60% conversion rate, on average. A pretty good case to make for why they should be the winners of the pitch fest and the NIS 10K prize – which they were. Don’t spend it all in one place.

 

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Avi Schneider

About Avi Schneider


Global editor and writer for Geektime, author of the book ‘How To Fight For Your Goals: Social Combat Theory’ and the SocialCombatMedia.wordpress blog, founder of Cluboom and former senior writer for Blonde 2.0. Schneider is an orthodox Jew, husband, father, martial artist, writer, speaker – overall Jack of all trades and a master of jack (but working on it).

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