Instead of a long and messy list of sites you visit regularly, Wibki offers a solution that’s far more comfortable
Instead of keeping dozens of sites in your Favorites list and forgetting about them completely, Israeli startup Wibki will allow you to combine all your favorites in one place, in a convenient and quick access visual interface based on your surfing habits.
Evolution of Favorites
If we were to count the number of favorites that we have saved in various browser folders there’s a good chance we’ll come up with numbers in excess of 50 or so different sites, and that’s in the best case of cases. If we expand the question to look at exactly when the last time was that we visited these sites, we may find that most sites are rarely active and the rest are just waiting for the day when we remember that we Favorited them at all, and just maybe one day we’ll come back and visit them again.
In fact, if you think about it, the web browsing experience remains almost the same for us as when the use of favorites were first introduced. The feature is called favorites becuase these are supposed to be the few sites that we enter into the most, and yet when we search for these sites we often resort to manually inputting them into the address bar and having the auto complete do the rest of the work for us, or even looking up the address on Google time and time again, forgetting that are Favorites feature has had the address saved all along.
Wibki was founded with the goal of changing the online browsing experience in a way that would see users actually uses the Favorites as the starting point of a browsing session as opposed to forgettable feature option. Using the Wibki’s platform, users can build their own home page for their web surfing. In practice, it’s a visual collection of all a user’s favorite sites sorted according to general categories or personal preference. The visualization is manifested by displaying the logo of favorite sites rather than showing long and dry address text which takes more than just a glance to remember what the link actually represents. With the visual interface users can see over 40 different favorites at a shot. The platform enables users to import and save their current Favorites list from their browsers, avoiding the need to start building collections again from scratch.
Less is more
Although Wibki provides a detailed introduction to their site, we have to point out that a first time user will be confronted with what is primarily an empty page waiting to be filled up, and that might come off as a little intimidating, leaving the user with the sense that they’re not sure what to do next.
Once a user begins playing around a bit though, adding favorites and filling up their page, the site becomes much more friendly and understandable and we can see how it could be a useful tool.
Our favorite element of the site is the visual interface. Each site is presented with its official logo and users can replace it with another one if they so choose. In addition, given the fact that today most users surf via mobile Wibki offers a solution that allows users to get to their personal homepage and browse at the touch of a button.
Bottom line, this is a Website designed to replace the standard Favorites feature with a nice visual display and one click functionality.
Develop the market
Wibki was founded in early 2013 by brothers Shachar Pessis (CEO) and Roy Pessis (CTO). Wibki is based on product the brothers launched seven years ago called All My Faves. The previous product was a visual portal that helped the Pessis brothers learn about the habits of Internet users. All My Faves accumulated over 150 million hits and Shachar decided to use the revenue coming in to take things to the next level with a more personalized approach, customized for tablet users.
They launched the Wibki platform last November at TechCrunch disrupt and after several months they opened access to their closed beta to 1,000 users. Wibki points out that the initial data already shows how Wibki is able to increase the click-through data along with percentages of repeat users of their platform at a rate exceeding 70%.
With regard to personal information of the users, The Pessis brothers do not shy away of admitting that, “Like all Internet companies, we collect information about the use of our product. We believe that this information is interesting not only to advertisers, but also highly relevant to both the user and their friends. Using the platform users can find statistics on their the daily routine. If desired, users can disclose information and share it with friends. Used in this way, Wibki can become a form of social network that allows all users to discover new products based on the usage patterns of their peers or through opinion leaders in various fields”.
The primary business model of the company is to monetize the search engine that appears on the homepage which will allow the company to profit whenever a user searches for and adds websites to their Favorites categories. A secondary model is based on advertising in the form of presenting relevant favorite Website options to be added to lists of users based on their interests. Wibki would get a percentage of any sale that comes through clickthroughs of those sites.
Not alone in
Wibki has more than a little bit of competition in their space if you consider that any company designing homepage alternatives or discovery platforms is essentially a competitor. Fortunately, Wibki it comes with a strong background in this area from their previous product as well as a little bit of Bootstrapping investment in the amount of $125K.
All that’s left is for the company to prove its platform offers added value above and beyond the competition. If you ask us, there is no doubt that this is a platform who’s design is impressive, but we still could not shake off the bad habit of using the classic Favorites feature built in to our current browser. There’s no doubt that changing habits takes time. You’re more than welcome to check out Wibki for yourself to see if it enhances your own browsing experience.