Mobile app discovery platform Quixey plans to turn your mobile device into an intranet of searchable apps
Israeli founded Mobile app discover platform Quixey announced the closing of a series C round led by China based ecommerce monster Alibaba, valuing in at $50M. Contributing to the round are GGV Capital and returning investors Innovation Endeavors, TransLink Capital and U.S. Venture Partners. The round follows a $400K seed round, a $3.8M A round and a $20M B round for a total haul of $74.2M for the company.
According to Mobile research firm, Vision Mobile, the global app market was estimated to be worth $53B by 2012’s year end and is expected to reach $143B by 2016. A key factor in deciding which of the near 1 million apps available on iTunes and Google Play will be picking up chunks of that multi-billion dollar pie, will be whoever those who distinguish themselves as the major players in the app discovery market. Quixey it appears, is making it’s own play to become the objective and uncontested dominating third party platform in that space. Still in its beta, the company’s doing a pretty good job and getting all it’s ducks in a row to reach its goals, with major market influencing partners including Ask, Skyfire, Sprint, Microsoft and Nokia helping to make it happen.
I know it’s in here somewhere
Quixey’s flagship service, Functional Search, does pretty much what it sounds like; searching out apps based on specific functional need queries by the user. According to CEO and co-founder Tomer Kagan this latest funding is going to help drive the development of that same ability – to be able to search out specific information or task functionality – in in-app search as well. The near-term vision for Quixey is for users to be able to extract specific piecemeal information from various apps in their total app collection at one time, without having to drill down into each app manually before finding what they might be looking for.
To this end the company launched a developer facing service called AppURL, designed to help developers open up their apps to the internet and making them searchable from any location. Rumor has it that the consumer facing version, which will allow users to treat their own device’s collection of apps as a sort of personal searchable intranet, is already on its way.
Quixey was founded in 2009 by Liron Shapira and Tomer Kagan. The company’s headquarter are based in Mountain View, CA where they employ approximately 70 people. The location is fitting as the young startup has been dubbed by some as the Google of Apps, reportedly much to Kagan’s chagrin.