Datapipe acquires Newvem
IT solutions provider Datapipe is shifting more focus to the cloud market, like everyone else
Israeli cloud performance analytics platform, Newvem, announced on their blog that they’re entering into a deal to be purchased by IT management solutions provider, Datapipe. The amount of the acquisition has not been disclosed but it’s estimated to reside somewhere in the several millions of dollars range.
Heat Mapping the cloud
Newvem is a kind of ClickTale for cloud, providing easy to read performance analytics for cloud services like AWS and Windows Azure in the form of heat mapping and graphical depictions of factors like time series, machine type, region and availability zone; answering questions as to cost vs consumption, fixed vs variable capacity and security. The service ran on a freemium model before the purchase, offering a free base rate, a $149 premium package and custom enterprise packages when applicable.
Newvem was founded by Zev Laderman and had raised $4M from Greylock Ventures, Index Ventures and Eric Schmidt’s Innovation Endeavors, along with several private angels before the acquisition.
Datatpipe is a far more established company having been founded in 1998 by Robb Allen and having received over $300M in capital over its 15 year lifespan. The company has a robust IT as-a-service solution suite including infrastructure as a service (IaaS) platform as a service (PaaS), data centers and cloud solutions. It’s the latter product offering that’s the fastest growing these days, and Allen makes it clear that he’s aware of this.
A crowded clouded marketplace
A recent blog post by the Datapipe CEO talks of a cloud service type marketplace where IT service providers and ISV’s (Independant Software Vendors) compete to bring down costs and increase performance and availability of cloud services for enterprise companies and midsize operations alike.
I would have to agree with Allen. In fact, the only thing I would take issue with is that Allen makes it sound as if this marketplace doesn’t already exist. Companies such as ManageEngine, Zyrion, Cloudability and a host of others have already brought down pricing significantly in the wake of creating a highly competitive market. If anything, Datapipe is a little late in getting to the party. Microsoft acquired MetricsHub this past May, Dell bought Enstratius in the same month and Idera just snatched up CopperEgg in July. Welcomes to the cloud management and monitoring race Datapipe, we saved you a seat.