The Big Data and Cloud computing solutions market has matured to the point where companies must start competing on business offering as much as on technology. DBS-H seems to be one of the first to get this
Database integration is already an old/new problem. The challenges surrounding the introduction of cloud based services and Big Data into the storage market are no longer seen as problems but rather a part of standard operating procedure. Many companies often consider a hybrid system of cloud and native data storage solutions as a probable future stage in their company’s development when initially setting up a scalable data storage architecture. Given this evolution, database integration solutions are no longer considered by most companies as novel ideas to an unexpected problem and the number of solutions out there have reached a point where one can consider data integration as a whole to be a small marketplace unto itself.
As it is with all marketplaces then, companies in this space should not be competing solely based on the novelty of their solution but rather upon the age old dichotomy of quality of offering v.s. affordability. Unfortunately, the industry has only recently reached this crossroads and many companies haven’t yet received the memo.
Broad Based integration with broad market affordability
DBS-H however, seems to have come to this conclusion all on their own, no memo necessary. The Israel based data integration startup was founded in 2011 by Dov Hit , Michael Elkin and Amos Shaltiel – all three having met while working together at Amdocs. Hit is the company CTO occupying a difficult-to-unseat veteran status after having been one of the few people to start implementing Oracle in Israel even before Oracle officially opened up an office in the country. Elkin heads up operations with over 13 years in databases and an active research background in cloud and NoSQL technologies. Shaltiel, with enterprise level background in product and project development, heads up the business side of things as CEO.
DBS-H launched their first product called Coreplic-8 in 2012 to support data integration between Oracle databases, No-SQL and other forms of cloud, and BigData technologies, so that business can revamp their data storage architectures while remaining up and running on their legacy systems. But they’re not alone in this space.
As we already mentioned, competition is fierce with companies like Informatica, Attunity , and tech giants like Dell, all having a hand in the game. DBS-H is trying to differentiate themselves in counterintuitive fashion, steering away from customized packages and opting rather to focus on pure database integration. They believe their small startup size affords them the ability to keep up with market trends with a generic offering they claim can service most any database combo. Such flexibility is sure to come in handy in the still evolving landscape of Big Data and Cloud computing – assuming they can live up to the challenge in the long run.
Elkin believes they will do so and with flying colors stating, “Of course we’re a very young startup compared to big guys like Informatica or Dell, however we see this as a strength that allows us to adopt to new technologies quickly, respond to market needs faster, and all while reducing our go-to-market time significantly.”
In this respect DBH-S is not only good at integrating databases, but they’re also adept at integrating market technology needs with the market’s financial realities:
“Our solutions are much more cost effective and reduce customer spending on data integration significantly. We clearly see that the database world is changing. In the past it was only big enterprises who could afford these kinds of solutions. Today almost every organization with a database needs some sort of solution. The reason for this is data volumes. If past versions of databases carrying around 300-400GB were mostly found in large organizations and required expensive solutions and dedicated experts, today you can find such data volumes in almost any organization with a database. The difference is that today organizations want their solutions to come with an agile licensing model and a very simple operational structure. We focus on these 2 points exactly: cost effective licensing model + simplicity in operation, doing away with the need expensive, highly skilled personnel.”
Photo Credit: Shutterstock, Cloud Storage