Superfish Israel raises $10M
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Photo Credit: PR

Superfish has raised 20.8 million dollars so far, developing a new images search platform called VENN

Photo Credit: PR

Photo Credit: PR

Israeli startup Superfish, developer of an online visual mapping platform, announced today (Tuesday) the completion of a series D round valued at $10M. The round was led by VC firms Vintage Investment Partners, U.S. based Draper Fisher Jurvetson and Tamir Fishman. The current round puts the total capital raised by Superfish at $20.8M.

Developing VENN

The investment will be used to recruit new team members to aid in furthering the development of the VENN platform. VENN is based on Superfish’s Visual Search algorithm and functions to collect and arrange images from user’s various social networks. This is the 4th financing round of the company after raising $5.3M in 2008 from Xenia Venture Capital, Tamir Fishman and The Individuals – a $4M investment in 2010 raised from the same investors with the addition of Draper Fisher Jurvetson – and a $1.5M investment in 2012 from Xenia again.

Superfish has created a visual search engine that allows customers to enhance their shopping experience through the visual sourcing of various shopping sites. According to Superfish, what makes them stand out is their ability to not only source the exact products that pique our interest, but also to visually source products of a similar visual nature. For example, if you’re searching for a specific article of clothing or a certain style of shoes, in addition to the exact models you’re looking for, VENN will offer you a selection of similar alternatives.

Visual search engine

The product functions similar to how a standard search engine operates. It breaks down the image components looking for the same components in other elements. By doing so, it allows for the creation of approximate matches much like a textual search engine offers, and users might find a suitable alternative or perhaps even a better choice once presented with options.

Superfish’s visual search is being offered right now as a browser addon to Firefox, IE, and Chrome. The company also released API that allows developers to find new ways of interfacing with the company’s services. In the mean time, the company released their own application called WindowShopper which allows users to get suggestions for searches along a list of items in a variety of selected sites.

Superfish was founded in 2006 by Adi Pinhas (CEO) and Michael Chertok (CTO) and employs approximately 50 people at their two offices, one in Petah Tikva, Israel and the other in Palo Alto. Superfish is currently recruiting developers for their VENN platform, so if you think you fit the bill, take a shot and submit your resume to this link .

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Avishay Bassa

About Avishay Bassa


Seasoned web developer, Gadget freak and loves everything Google, Android and open source. Avishay is the guy in charge of dismantling every new gadget that dares step into our office and hopefully put it back together and write a review about it afterwards.

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