Intel shuts down operations of Telmap, developer of M8
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Photo Credit: CC-by-Artaxerxes

Employees located in Herzliya will be incorporated into other projects at Intel Israel. What cellular operators who have been using Telmap’s white label solution will do for future navigation services, is still unclear

Photo Credit: PR

Photo Credit: PR

Intel announced this morning (Sunday) to employees of Israeli startup Telmap – developer of internationally used location-based navigational services – that it will soon be closing its doors. Employees of Telmap will be transferred to one of Intel’s several other development centers within Israel, and integrated into other projects the chip manufacturing giant is currently working on.

Telmap was acquired by Intel in October 2011 in a deal estimated to be worth between $200M-$300M. Telmap employed 150 people at its development center in Herzliya, Israel and dozens of other employees stationed at various branches throughout Europe and the US. Geektime has learned that satellite employees will be laid off while the Israeli team will be incorporated into other projects of Intel, some continuing to provide support for existing operations of Telmap as part of Intel.

M8 app development halted, future source of GPS service for cellular operators, unknown?

Telmap, which was founded in 2000, released two navigation products whose future is now uncertain following the decision of the chip giant: The free navigation app known as M8, which was launched in mid-February of this year and which relies on advertising as a revenue channel – and a white label navigation solution sold to cellular operators worldwide for personalized rebranding. While future development and updates to the free navigation app of the company will cease, the big question is what will happen to the white label version employed by several large mobile operators as part of their overall service package offering.

In Israel for example, the three largest mobile operators, Orange, Cellcom and Pelephone, all use Telmap’s white label services. Geektime reached out to these companies and all where either unavailable or refused to comment.

Geektime reached out to Intel for comment and received the following response: “We are now in a period of evaluation and adjustment of our business priorities. Consequently, we decided to terminate the operations of Telmap and to withdraw our direct marketing and navigation solutions offered to clients based on White Labeling.”

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Avishay Bassa

About Avishay Bassa

Seasoned web developer, Gadget freak and loves everything Google, Android and open source. Avishay is the guy in charge of dismantling every new gadget that dares step into our office and hopefully put it back together and write a review about it afterwards.

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  • JC

    Bit of a blow really. I’ve been using M8 for about 3 years now & it’s brilliant. You get the speeds & the speed cameras as well &, it’s reliable. It also works from a mobile phone so you dont need a stand alone Sat Nav. If it goes down, I’ll have to hunt around for something as good or better. Might be difficult to track down. Damn!!

  • Pete

    This is the only app I’ve found that finds house names by postcode, brilliant for delivery drivers, hope some other company will take it over.

  • Jason Farthing

    Hi id love see bout buying the softwear for m8 im a delivery driver and found it the best sat nave for finding addresses nothing else ive used even comes close saved meshours on my deliveries as bring up sll the house number n names in that postcode brilliant shame its gone

  • Rocky

    Best App in the market by far!
    How there is no alternative app that even comes close just amazes me.
    Finds house names with the postcode* Just brilliant if your a delivery drivers doing over 100 stops.

  • Simon Davies

    Please have a re think Intel, you don’t know what you have got in this app

  • Clive Mumford

    I agree,Intel,I hope you realise what you have here..for multi drop delivery drivers it’s invaluable because of m8’s ability to let you select a specific address within a postcode and pinpoint it precisely..nothing else comes close

  • Adi Kirk

    I deliver a lot around Scotland, this app was by far the best for finding farms and out of the way places, and never let me down. It needs to be brought back as there is nothing else on the market like it. I miss my M8