Imonomy uses data mining and positioning algorithms to find you relevant license free graphics, and position them where it makes sense
Israeli startup Imonomy, developer of a platform that analyzes Web pages and automatically adds copyright-free images and other supportive content relevant to the native content of the page, announced the completion of a seed round valued at $400K. The investment will be used to further R&D of existing products, as well as to fund initial sales and marketing efforts of the company.
A number of private Angel investors participated in the round including Inon Axel – former CEO of Kasamba acquired by LivePerson for $40M, Liron Rose – founder of AfterDownload acquired by IronSource for $28M, as well as Tal Shaked and Itai Levitan, both former partners at AfterDownload.
You bring the content, we’ll bring the graphics
Today, many content sites rely on copyright free images, Public Domain images or Creative Commons License images to enrich their content with relevant graphics for aesthetic purposes and to provide a visual reference to the ideas being presented in the text. Often a time consuming process, content creators find themselves engrossed in searching for relevant images, re-sizing images, editing and finally positioning their images into their posts, instead of creating the content itself. Avoiding this process is the main reason why many publishers choose to pay a monthly fee to image databases like GettyImages and iStockPhoto, for usage rights.
Imonomy is looking to make the free option viable again by automating the process of finding the right image from the massive but scattered amounts of free licenced photos available online. Imonomy embeds itself on the host’s system and scans its Web pages to get a reference for just what kind of image is relevant for the page given the the content. Imonomy then searches the open image databases to source a fitting match.
In addition to finding the right picture, Imonomy has a pretty good sense of where to place the picture within the content, factoring into account relevance and presentation, thereby improving the page’s degree of user engagement. And it’s not only about graphics. Imonomy finds relevant links and ads to place on sites as well, also based on the native content, offering additional revenue vectors for their clients with the same standards of aesthetic positioning and user engagement focus.
Main market: small content sites
Imonomy was founded in 2012 by Oren Dror and Amit Halawa, a former executive of Yedda, the question and answer site sold to AOL for an estimated tens of millions of dollars. Imonomy’s offices are located in Ramat Gan, Israel.Their primary market are small publishers who produce and host large amounts of online content, but do not have the means with which to spice up their content through paid graphics services.
Imonomy is competing in a saturated market filled with competitors such as OutBrain and Israel based Taboola. Currently they’re competing through a Freemium model, allowing publishers to share Imonomy ad based income as payment for using the system. The percentage of revenue varies depending on the size and volume of hosted traffic that passes through each client site, with larger sites generating more revenue having to pay a lower premium rate. In addition, Imonomy provides their API for free, allowing developers to expands the functionality and implementation parameters for those who wish to do so.