GreenSQL: Easy security, in a good way
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GreenSQL looks to make database security easier on companies and tougher on hackers

Credit: PR

Credit: PR

This post was originally published on Geektime.co.il as part of Geektime’s Windows Azure accelerator program coverage

The threats are many; be it government sponsored cyber-espionage, digital anarchist groups or enterprising, lone wolf criminals – database heavy organizations have a lot to lose, and so do the individuals whose information sits on their drives. According to research firm Forrester, the global database market is worth in excess of $32B, and is likely to reach $36B by the end of 2014. The Federal Bureau of Investigation (FBI), one of several organizations monitoring cyber-theft in the US, reported that data theft is quickly becoming one of the fastest growing criminal industries today, its black dollar market value poised to overtake that of the illegal drug market in the US, in short order.

It’s no surprise then that Digital Security is an incredibly hot field right now, and scores of companies are competing against one another, vying for the attention and trust of some of the most information rich organizations on the planet. Israeli startup, GreenSQL, is one of these contenders, believing their product to offer companies the wall to wall coverage they need, in a manner that suits their needs best.

3’s company

GreenSQL’s package is a trident of three separate solutions that work in tandem; Database Security, Database Activity Monitoring (DAM), and Dynamic Data Masking. Their first layer of protection is their standard Database Security. Built on top of this first layer is DAM, allowing business owners to track exactly what authorized users and unauthorized users are accessing and where, making sure there are no unauthorized breaches. The third layer is Dynamic Data Masking, selectively masking specific data elements within the system, making sure only those with proper clearance have access to their corresponding information.

A three pronged approach may cause the suite to appear complex and unwieldy, but GreenSQL insists that the interface is intuitive, and the setup process is simple. GreenSQL is a software-only install, allowing itself to be customized and optimized for various database environments. The goal was to create a single source solution that would cover the diverse needs of the modern organization, while delivering it in a user-friendly package, complete with an affordable price tag, an intuitive interface and an easy to install administrator that can be up and running on enterprise servers within a matter of minutes.

Global Versatility

We can’t tell you (definitively) whether every aspect of the fore stated goal has been achieved. What we can tell you, is that so far, GreenSQL has reached over 130 thousand downloads worldwide in a variety of sectors, including, finance, education, games, health and SaaS industries. Perhaps contributing to their success is their wide range of compatibility, supporting most database versions popular with both small and large size organizations, including Microsoft Windows SQL Azure , SQL Server, MySQL, PostgreSQL, Amazon RDS and Maria DB database applications.

GreenSQL was founded in 2009 by CEO and President Amir Sadeh, Director of sales and marketing Hadar Eshel and CTO David Maman – a familiar face in the database security industry, and who was selected by Globes as one of the 40 most influential people in their field, under the age of 40. GreenSQL employs close to 30 people at their offices in Tel Aviv and has thus far completed two rounds of funding totaling $7.4M.

Video: Introduction To GreenSQL

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Henn Idan

About Henn Idan


Lover of gadgets, apps and technology in general. Somehow among her many activities, which include, destroying cellular devices for the sake of science and an obsessive preoccupation with social networking, Idann finds time to write an article or two for Geektime on new applications, promising startups and product reviews for pretty much every new gadget that has ever hit the market - ever.

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